Should You Get A Custom Web Design Or Template?
Your website design is as important as the design of your offline office or shop
. The purpose of the web design is the same: Create a professional image and convince the potential buyers that you offer high quality products and services. There are a lot of things that you need to achieve with your web design. Lets discuss those things first:
Make you look trustworthy:
If your website is unable to make you look trustworthy, then your marketing efforts wont be able to bring you the desired results. So, this is something your web design must help you achieve.
Make you look reputable:
You have less than 10 seconds to grab the attention of your market. If your company doesnt look reputable, your potential buyers wont hesitate to close your website. Thus, your web design must empower you to look reputable.
Make you look professional:
Will you trust a sales person in really bad outfit? No, you never will. You will only trust a nicely dressed up person, because good outfit shows professionalism. Hence, if your web design doesnt look professional then you will waste your time, efforts and money as you wont be able to convert your visitors into customers.
Now, having said that, what we need to understand is that internet is an extremely cost-effective way of promoting your business and products. Plus, it allows you to even expand your reach and make your business known globally. Since your website is your ultimate tool to make you successful on the internet, how can you achieve the important factors we have discussed above? Can you really use a template to create your presence online? Or, should you create a customized web design to look unique and stand-out from the crowd?
To answer these questions, we need to further dig and evaluate what other important things we have to achieve through our web design.
Business Image:
You need to accurately represent your business. If your design is irrelevant, then your market wont be able to understand your business model. This is something a template can never help you achieve. You need to create a custom design to give a unique touch to your website.
Call to Action:
To convert people and to make them buy your products or services, you need to have a powerful call to action. Your web design helps you create an attractive call to action. This is why you should always avoid using a template because a template will never give you this freedom.
Search Engine Optimization:
Your website has to be search engine friendly if you want your market to find you when they need your products or services. To achieve this, you need to make your web design SEO friendly. With templates, your design cant be SEO friendly as its not customized. So, go for a custom web design.
Unique Touch:
Your website is unique and it requires a unique touch just like your business. If you use a template, then you wont be able to give a unique look to your business because other people will be able to use the same template as well.
So, the bottom line is that you must always go for a custom web design and avoid templates.
by: Sha Amen
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