When you are on a budget for advertising, there are many different methods you can use to save money
. One of the most effective and inexpensive ways to advertise is with pay-per-click advertising. While most advertising requires the advertiser to pay a flat fee up front based on the length of the advertisement and the length of time it will run in a particular publication, pay-per-click allows the advertiser to choose how much he wishes to invest in advertising, and he will pay a pre-determined amount for every person that clicks through to his site from one that has his banner or link on it.
How effective is pay-per-click advertising? One thing to remember is the majority of people who click through to your site from another site are already interested in what you have to sell, so the money that is deducted from your balance because of someone who clicks through will usually result in a sale. For the advertiser that means he is only paying for advertising when there is a good possibility for a sale. Thus instead of paying a substantial amount of money to advertise in classifieds, newspapers or trade publications you decide how much you want to spend, and you only pay based on the number of potential customers who actually come to your site from another site.
While pay-per-click advertising is more effective for E-commerce or other business sites, it can work for any website that offers products or services for sale. The key is ascertaining your links are only placed on websites that may have visitors that are interested in what you have for sale. You want to avoid paying for people who are only interested in "browsing" and have no intention of buying what you have to sell. As long as you choose the right websites for placement of your links pay-per-click advertising is very cost-effective.
The choice to use pay-per-click advertising is available to anyone who chooses to use it, but whether it will be worthwhile in your particular case depends upon your target audience as well as where your links are placed. This is only one of the many marketing methods you might wish to consider when you are ready to promote your money making website. You don't want to limit yourself to just one method, thus combining pay-per-click advertising with other methods will provide the best overall marketing strategy.