The choice to use pay-per-click advertising is available to anyone who chooses to use it
, but whether it will be worthwhile in your particular case depends upon your target audience as well as where your links are placed. This is only one of the many marketing methods you might wish to consider when you are ready to promote your money making website. You don't want to limit yourself to just one method, thus combining pay-per-click advertising with other methods will provide the best overall marketing strategy.