Shuaikang Zou State: National Enterprise Development Emphasis Original
In the eyes of many foreign brands than national brands and
, like the ring and lightweight boxer heavyweight boxer in the game, even if another flexible lightweight boxer, can not get away beaten defeat. But let us make the assumption that if they game is not boxing, but table tennis, it difficult to predict the outcome. If more professional lightweight boxer table tennis technology, has a faster pace, the answers speak for themselves. We compete with foreign brands is to bring into full play the advantages of professional and speed.
And market competition will eventually comes down to brand competition. Brand's core brand, reputation, loyalty, its cornerstone is the quality of products, durable goods consumption, the factors that consumers value most is the quality of the product remains. Of course, I said quality is a massive concept refers not only to product performance, including technology, product design, style, etc., in the smoke industry, especially in high-end market, the product appearance is the most powerful point of competition , new product development speed is important, at present, Shuaikang new product development from design to market only three months or so, much faster than foreign brands.
Shuaikang more attention during the product development needs of the Chinese market, the product to have the core is the difference between Eastern and Western cultures, but also differences in the consumption environment. With stove, for example, Chinese cooking is very particular about the fire together neutral, in addition, the use of environment in the cooker, the foreign general to use natural gas, and a unified standard, but there are three domestic air source, the 100 kinds of gas, gas heating value, purity, and the supply pressure varies, this is not the same cooker requirements, particularly the nozzle, in Shuaikang, nozzle port from 0.4 mm to 1.2 mm with dozens of specifications to suit different gas needs, if using a key to open all locks, security problems can occur, thus the utilization of gas is low, this was very foreign manufacturers headache, confusion. The same is true of heaters, electric water heater as Shuaikang has universal power of intelligent defense function of the wall, and this feature is not in the developed markets. In developed countries, electrical leakage and other safety issues arise, the circuit will automatically cut off because their network is better, is the security protection of electrical power and physical security. In China, such as no ground wire, ground wire electrically charged, water pipe or electric on a lot of accidents caused by this particular environment to prevent electrical power wall feature is indispensable.
Recently Shuaikang stove series 88 has been fully listed on the fully motivated to break the foreign monopoly of wind technology. Shuaikang 88 successful development of the stove, that the technology China has reached the world advanced level, to achieve import substitution of products more suitable for Chinese cooking needs.
From the Chinese home appliance industry can be seen, simply has no way out of manufacturing, Chinese companies must have independent intellectual property rights of R & D design, implementation, Made in China to create from the change, this is the Chinese enterprises to participate in global competition the key. I think we have to go to the foreign market competition, we must apply our patent, which is to protect themselves. Patents in this regard, Shuaikang in the industry which is doing first. Shuaikang ten years in the course of development which has always been two problems: one is to develop an intellectual property. In the early 90s of last century, China has few people mentioned that when intellectual property protection, Shuaikang more attention on this issue began in 1993 Shuaikang national patent applications. Today, Shuaikang each product has its own scientific and technological content, and appearance of parts of each product has its own patent, a burner, there are three patents.
While innovation is also a systems engineering business. Can be understood from the following six aspects: First, enterprises, especially entrepreneurs, have innovative ideas, creative passion and a strong desire for innovation, no innovative thinking and passion for business is not stronger; second, to the enterprise Create a variety of organizational systems to support innovation; Third, to determine the direction of innovation, such as product technology, innovation, product design and innovation, enterprise management system, innovation, marketing or brand innovation; Fourth, there must be adherence to the spirit of innovation , to be able to withstand failure; Fifth, innovation should first consider the value to consumers, not businesses behind closed doors; the six is to ensure that innovation and investment.
To raise its overall competitiveness and provide consumers with satisfactory products are the future Shuaikang innovative source of power. Chinese enterprises is still relatively backward, "Made in China" to become "Made in China", we must create innovative own brand. Enterprise development environment is now so good, so good growth opportunities, the industry should not price war, but war Yaoda products, quality war, the brand battle?? Shuaikang still have to work, as little rest, more brains.
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Shuaikang Zou State: National Enterprise Development Emphasis Original
By: zhangbetty
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