Significance Of Interactive Web Design

There is no denying the fact that websites and the way we design them affect our business in a very profound manner

. The customer takes an idea about our business on the basis of our website. It is therefore very important to design a website layout that is interactive and encourages interaction on the customers side. Compared to a static website, an interactive website design draws a lot more visitors and it is a very common observation that static websites are visited only when the visitor has a need to visit them and are never frequented.

If we talk about this, an ideal scenario would be a website that would know the opinion of its customers about its every single aspect. That website would have always updated and up to date information about itself and would employ various methods to gauge visitors opinion. The secret key is to use various technical methods with the help of which a website is made interactive and resultantly engaging. Try using animations and viewing methods that would appeal to your specific customer base. For example for a garment company selling T-shirts, rather than arranging all the merchandise on a single page, divide it into categories and subcategories. Add pictures, graphics, short and catchy wording etc. that may appeal to your customer. This is a very common reaction, even if we do not buy our casual clothes from a website, if it has a good layout then we would at least like to browse through it and who knows one day we may even buy something. All this is because of one simple fact that the way we interact with that website is appealing.

Similarly, interactive websites always try to persuade you to create accounts with them, join their blogs, take part in competitions and other such activities all because of the simple fact that these activities encourage visitor, visitors who become regular after a while and also serve as modes of advertisement for you.

The benefits of an interactive website also top those of a simple static web design. An interactive website can provide with very good and up to date feedback while this may never be possible on a static website. It is with the help of this feedback that websites can check the reactions of visitors to all their activities. Visitors are the reason a website exists and they should be its top priority so if they do not like a particular action or change they may stop visiting all together which undoubtedly would be disastrous. Another benefit of an interactive website is that it aids e-mail marketing. Users have to create accounts with them and then later on, these websites send advertisements to its customers thus carrying on e-mail marketing as a part of the deal. And finally, interactive website is flexible, with them even the owner can make small changes to keep the site updated without having to consult a website designer for every little change that is to be implemented.

These are the numerous advantages of an interactive website and one can argue that since it offers a lot more than a conventional static website, so they should be preferred by everybody.

by: Dheeraj Prakash

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