Significance Of Site Architecture In Website Design

No matter how much your clients pressurise you for a web design that appeals to the eyes

, you, as a responsible web designer, should never compromise with a strong foundation of the website architecture. The very purpose of building a website is to ensure higher traffic, sales leads and greater conversion rate. The architecture of the website ensures that your target audience manages to browse through the site and find the required information in fewer and simpler steps.

Graphic Design Cannot Simplify Functionality of the Web Design

Visually appealing websites can strike a very good impression on the site visitors, especially the first time ones. However, that impression can be ruined immediately if the site is meant merely for visual experience. Loading your site with too many graphic elements would eventually turn off the visitors, who came to the site hoping for some valuable information. These elements do not contribute towards improving the visibility of the site or traffic conversion.

Site Architecture Ensures Good Aesthetics as Well as Sound Technology

A successful website design relies heavily on the technical, functional and the visual aspects. The coding, scripting and the layout of the website design have to be taken care of in the technical process with the help of the most advanced software programs and tools. The navigation of the site determines how functional it is. So it is important for a website designer to ensure that the navigation is easy to use, and answers the users about where they are, where they can go and how to come back from where they started. The visual aspect focuses entirely on the colours, theme, images, fonts etc. It has nothing to do with making the site useful; rather, it just complements the content on the web pages and just enhances the appeal of the site.

The trick for a successful web design lies on striking the right balance in the site architecture. If a site is all about graphics, and overlooks the navigation and the technical aspects, it will end up becoming a site that people might visit accidentally, but leave it without taking a positive action. Similarly, if a website is easy to navigate, functions properly and has ample use of web design & development tools, but is absolutely bland, with no colour or graphics, users will find it very difficult to concentrate on the content. This is why it is very important to ensure that your visitors come to the site-

-to see more than just graphics

-to browse conveniently without getting lost

-to be able to get the desired information from the web page content as well as the interactive elements, without getting bored.

Thus, no matter which web design agency or designer you hire, your only focus should be getting a web design that manages to take the site on top ranking on SERPs and gives the site visitors a good enough reason to take buy the goods and services being offered.

by: Grace

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