Sim - Only Emerges From The Shadows

Although SIM-only tariffs have always been available

, it is only recently that they have emerged from the shadows of the traditional prepaid and postpaid tariffs.

Table of Contents :

Executive summary

In a nutshell

Key messages

Definition of SIM-only

Evolution in mobile tariffs

Long-term postpaid SIM-only

30-day postpaid SIM-only

Market conditions for SIM-only

Conditions for postpaid SIM-only

SIM-only incentives and strategies for operators

Why are operators keen?

A stable revenue stream

Significant cost savings for operators

A powerful retention and loyalty tool

SIM-only strategies for operators

SIM-only and the churn risk

View 30-day postpaid SIM-only customers as prepaid

Adopt a carrot and stick approach

Bait customers to spend and commit

A future with SIM-only

SIM-only tariffs are here to stay

Handset vendors versus mobile operators

The risks in swapping symbiosis with disruption

SIM-only hands over the initiative to handset makers

The changing mobile market

Who owns the customer?

SIM-only is on the road to becoming a bitpipe

SIM-only case studies

UK growth in 30-day SIM-only plans

O2 is the most aggressive with its Simplicity offering

3 UK wants to be the price leader

Differentiating UK SIM-only offerings

Netherlands - awash with long-term postpaid SIM-only

France: gradual growth in SIM-only deals

List of Tables

Table 1: UK operators SIM-only offerings (March 2009)

Table 2: SIM-only deals in the Netherlands: KPN

Table 3: SIM-only deals in the Netherlands: T-Mobile

Table 4: SIM-only deals in the Netherlands: Vodafone

List of Figures

Figure 1: Characteristics of SIM-only and traditional prepaid and postpaid

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