Simon Cowell may use Search Engine Optimisation - Says James Kinloch
Simon Cowell may use Search Engine Optimisation - Says James Kinloch
Music mogul Simon Cowell seems to be using digital and SEO to manage his online reputation by making sure Google search results of his name return only positive results.
James Kinloch has been speaking about the way that digital can help reputation and Simon Cowell is a great example of this.
Go on, do a Google search and it will show a heavy trend towards happier results and stories for Mr Cowell - a guy who is a great showcase for what Brits are doing in the world of Media - good luck to the guy!
Simon-bashing articles seem hard to find and you really have to dig deep to get some dirt on the big man. This may suggest that seem to have an always on approach to new media and they seem to listen to what is being said on the landscape.
If it is the case that Cowell uses SEO to change the top 10 results for his name then they are doing by looking at keywords that are being used, the tone of peoples thoughts and the blogs that are saying these things. Once you have all these you can then start to see what people are saying and why.
"Why" is the most vital part? Are they doing this just to get a reaction from people? Are they doing this to make a genuine statement? Or are they doing this just because they do not like him?
Overall, it can be many reasons but most of all if you keep an eye on what people are saying with Google Blog Alerts [or whatever tool you are using] then you can get great traffic for timely news and events. This is one way that Creative SEO can move into fields that traditional SEO is not seen as part of.
Simon Cowell is loved and hated in equal measures and Shackson has no view either way and any opinion expressed is opinion only and not in any way based on facts.