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Simple Ideas Sell Better Than Complex Ideas

Simple Ideas Sell Better Than Complex Ideas


One of the common mistakes amateur bloggers do is to write their article or blog post using big or complex words that are difficult or confusing to understand by a mere reader. One of the characteristics of professional bloggers is that they know how to break down a complex idea into bits and pieces so that, irrespective of the levels of understanding of their blog readers, they will be able to understand what he is actually saying.

Simple ideas work best and attract more blog readers because they are the easiest to understand. The more complex a blogger makes his blog contents, the more difficult it will be for some of his readers to fully understand what he is trying to explain. Explanations piled upon explanations in order to get across a point may easily lead to confusion. The simpler and more basic he makes his posts, the better for his blog readers.

The bloggers quest for simplicity, however, should not end there, but should necessarily spill over into every other aspect of his blog. For example, when confronted with a complex question that may call for lengthy explanation or discussion, break it down into sections or individual posts and explain each separately, with perhaps a brief summary showing how they fit together like pieces of a jigsaw puzzle. If your blog reader still doesn't comprehend, don't fault him. Remember, the burden is always upon you to demonstrate the merits of your positions. Look for a better way to explain, perhaps breaking the matter down into even greater detail, but always keeping it simple. Learn to anticipate when and what type of simplicity is called for. This may vary from a blog reader to a blog reader.


Assume that you want to explain how to set up a WordPress blog to someone who knows next to nothing about setting up a blog. You are a professional blogger who knows how to set up and run a successful blog. In sharing your idea, you may want to start by first of all telling the person what a blog is, how a blog works, and who uses blogs, before moving into the setting up aspect of a blog.

In the setting up aspects, a pictorial step-by-step guide or practical approach will be the best approach to go about it. You may start with how the person will set up a WordPress blog account, to choosing a template/theme, to how to write a blog post, and then how to add pages to the blog. You may go on and on, but the basic point here is that simplicity is the best approach except maybe the person is experienced.

Finally, never assume that because a blog post is complex, with many issues and twists and turns, that it cannot be formed into simple components and discussed on that basis. On the contrary, your blog success means simply effective communication, and the more blogging you do, the more you realize that by far the best way to attain blogging success is through simplicity in all content that you post.

Jerry Ihejirika is a professional and experienced Internet Network Marketer and Entrepreneur. He is the Founder of Lekker FortuneBuilder

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