It is important to get your website linking just right
. A big mistake that people make is that they say, I'm going to go out and just get blog posting comment links. Another mistake is just focusing on article marketing from one specific site. The most important thing in an SEO plan is to have variety.
Everything needs to be natural. There needs to be links from everywhere. The reason why you want variety is because you want the search engines to say that this is a natural buzz. If it is coming from just one or two sources, the search engines will look at you saying that you're trying to manipulate the search engines.
It's going to be a lot harder for them to say that if you have variety. You need to come up with a system that works for you. Then you can outsource it to other people.
The best thing that you can do is to have a set system that works for you. Don't just stick to the system but always look for ways to improve what you have. When you build a website, you can't say that you're only going to have a certain number of pages. That won't work because what happens if your topic could use a few more pages.
It just depends on the kind of website you have that your going to be putting up. Make sure you have lots of variety. Some of the things to do are to go to forums and start a discussion or ad to one that is already going on. Sometimes I'll purchase advertising from a forum if it is on the topic that relates to my niche. For some social media websites, I'll pay them $10 if they have a large following to blast my ad out to them.
I'll also do a variety of anchor texts. I'll say something along the lines that if this product interests you please visit it. It's an easy $10 for a lot of people. Sometime blogging services will have people pay $10 for a post about what you have to offer.
I have a certain budget that I work with and will target forums, blogs, high ranking PR sites and social media websites. That's one way to generate a natural buzz. A few years ago I spend $800 to $1000 on a searched phrase and I still hold the number one spot for that phrase in the search engines. That was a very good investment for me to make.
I don't have that kind of reach with my niche sites under my pen names. I outsource those websites. I concentrate on getting variety over a long period of time. You need to build up your website linking slow over a long period of time.