Simplifying The Art Of Traffic Building

Traffic building is one of the most frustrating activities for any Web site owner

. It shouldn't be. There are only a few strategies to execute, and the most important one involves doing what you plan to do anyway. The rest requires a Web site owner to master the art of search engine marketing and gaining a reputation through link building.

1. Content

The clich that content is king still holds true today. If you build a Web site with interesting content that people need to find, they'll find it. Content comes in all forms. It can be scary, funny, educational, or political. If it's content that effectively communicates its intended message, it will earn a good reputation with people in the Internet community and it will keep them coming back for more.

2. Link Building

Natural link building is the most effective type of link building. It comes directly from the value of your content and it costs you nothing. People read, watch, or listen to what you have to offer and they post your content on message boards and their own Web sites. It's free for you and sends your Google PR soaring.

Unnatural link building doesn't hurt either, as long as it's done in a white-hat SEO fashion. Manually gaining high quality links can take a long time. If the wait is too much, there's nothing wrong with a link-building package that will associate your Web site with high PR Web sites relevant to your own content. That's the key: It has to be relevant to your content. If you operate a music site, it's best to have other music sites link to you.

3. A Well-moderated forum

Building traffic is done brick by brick, or visitor by visitor. Residual traffic comes from the people who keep coming back for more. Nothing is quite as addictive as an Internet forum. It's a discussion that never ends that combines taps into the most addictive aspects of the Internet: Social interaction, information sharing, and entertainment.

4. Search engine marketing

Search engine marketing programs such as Google Ad words are highly popular among most Web site owners. They allow site owners to target their content to search engine users in a way that gives them complete control over keywords and audience.

Owners bid on keywords that best define their Web site. They pay only when one of their ads is clicked on. It's cost-effective and allows for targeting that has proven highly successful over the years.

These four traffic building tactics will give most Web sites all they need to become well known on the Internet. The fifth strategy is simply showing up in search results. Search engine optimization is another story for another day.

To review:

1. Create quality content.

2. Increase PR by increasing the number of inbound links to your site.

3. Maintain a great forum.

4. Use search engine marketing to gain even more visitors

Before you know it, you'll have the kind of large, interested audience you've always dreamed of, and all that will be left to do is continue sharing what you're passionate about.

by: Steve Duval

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