Sina shares Mecoxlane to build e-commerce platform

Sina shares Mecoxlane to build e-commerce platform

China e-commerce company Mecoxlane (NASDAQ: MCOX) , yesterday announced that, Sina (NASDAQ :SINA.) and a subsidiary of China Dongxiang (HK: 03818), will together acquire its 29% stakes.

In the last six quarters, Sina has seen the repaid development of B2C e-commerce market, especially, this development also indirectly increase the Sina's advertising revenue. Considering the huge numbers of users and traffic, Sina would like to explore ways to directly participate in electronic commerce, and it seems to be a good choce for all the three parts that they shares Mecoxlane.

Most income of Mecoxlane in the future will come from e-commerce, so the coming of Sina will help Mecoxlane make the successful transition into e-commerce company based on the brand and size of Mecoxlane. according to the CEO of ePathChina.com.

EpathChina'sCEO ,Yide Huang analyzes that there are many realizations of profiting from microblogging, including contextual advertising, real-time search, bundling sales and others, specifically speaking, such as e-commerce, group buy and other value-added network methods.Based on the biggest China microblog platform,Sina will get more development room in e-commerce market.

"In the future the e-commerce online shopping areas will be mainly in two aspects", said ePathChina's Yide Huang, "one is integrated platform, such as Taobao, Jingdong, Dangdang and so on; the other is the vertical e-commerce platfrom, such as clothing, shoes electronics and so on. The vertical type of e-commerce in the coming years will be under more rapid development. that is a good chance for epathchina to achieve more sales".

Under the good tendency that more and more people are optimistic with online shopping and the rapid development of e-commerce, certainly, epathchina.com will not refuse the great opportunity. As one reputable and reliable B2C vertical electronics online shop, ePathChina.com will be always striving for supplying durable ,high-quality and cheap China electronics for the old and new consumers all over the world.

Although there is much increasing competition in the field of e-commerce, abiding by the principle of "Super Quality, Satisfactory Services", the stuff of ePathChina will make an effort to make the company be the good and reliable business partner of the worldwide customers.

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