Sir Paul smith, this confident man had built his empire successfully

Sir Paul smith, this confident man had built his empire successfully

Sir Paul smith built his global brand by his name, which boasts an annual turnover of 346 million, without resorting to any gimmickry.sir paul smith like to say:"I always want to bring surprise".and he really do.

He lured in the men first with his "classic with a twist" concept or "Savile Row meets Mr Bean", as he puts it: serious-looking suits with a lime-green trim or a flashy lining, and plain white shirts with his signature candy-striped motif beneath the cuffs.

Sir Paul Smith is the king of British design. Famous for his casual, ease and naughty design, Paul smith with superb craftsmanship, classic traditional and mischievous humor, complete definition of the essence of the lifestyle of British heritage.

Since 1998, Sir Paul has been winning over women with his quirky separates, and tailored skirt and trouser suits. Seemingly impervious to the recession, the brand has doubled its turnover in the past five years.of course,he had gain a bigger success.

Today there are 12 different collections; Paul Smith, Paul Smith Women, PS by Paul Smith, Paul Smith Jeans, Paul Smith London, R.Newbold (Japan only), Paul Smith Accessories, Paul Smith Shoes, Paul Smith Fragrance, Paul Smith Watches, Paul Smith Pens and Paul Smith furniture and things'. Paul Smith rugs, china, spectacles and fragrance are made under license. Designed in Nottingham and London, the Paul Smith collections are primarily produced in England and Italy while the fabrics used are mainly of Italian, French and British origin.

Many people said that there is a self-consciousness verging on embarrassment when Sir Paul smith talks about fashion, which they suspect comes from the same place as his loathing of the catwalk. When they point this out, he shrugs: "At work, we don't talk about fashion we talk about clothes."

Yes, this confident man had built his empire successfully.

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