Six Enthralling Features of Magento Shopping Cart Software

Six Enthralling Features of Magento Shopping Cart Software

Magento e-commerce is amongst the most popular e-commerce software solutions on the web. Being an open source software platform, it is freely available and also provides flexibility to the developers in developing improved applications through its software. Magento helps the organizations in creating multiple online stores. It enables users to control the online functionality of the website by managing multiple online stores through a single source point. It also helps users in creating a search engine friendly web store. This helps the organizations in building maximum traffic which ultimately leads to increased revenue and growth. But what makes Magento such an invincible platform for e-commerce solutions? The answer to this question can be found out by going through the features of Magento shopping cart software:

Page jumps: Magento shopping cart software enables the users to browse through category-wise navigation. It filters the results based on the user's requirement giving customized solutions to the users. For ex.: You can create Magento e-commerce store which will help users to browse through different categories of the product. If your product is shirt you can design various sub-categories for the product like: Price, Color, Manufacturer etc. This feature helps the user in narrowing down their search results and the outcome is positive brand building activity of the organization.

Cross-promotional activities: During the check-out process of the buyers, companies can display other products which are related to the product bought by the user. This is also known as up-selling. With the help of Magento e-commerce shopping cart software, organizations can promote multiple items even before selling one product.

Multi-websites and multi-store functionality: With the help of Magento shopping cart software, organizations can manage multiple websites and stores from a single point. For ex.: You have three kinds of products: Shirts, Shoes and Watches. You can create three domains for the three products like: shirts.com, shoes.com and watches.com. You can keep the first store under the domain shirts.com, the second store under the name shoes.com and third store under the name watches.com. This way an organization can manage various different stores and websites simultaneously.

Magento's dynamic user interface: Magento software has an in-built advanced AJAX interface which automatically updates shipping and billing. The customer can see the final figure of his purchase on the same page without refreshing it.

Shipping and payment methods: Magento offers flexibility to the administrator in setting their shipping method and payment modes on the webpage itself. This saves the buyer's time and since, there is a default price of the product available on the website itself it gives an idea to the buyer of the estimated price tag.

Tailored layout: The layout for Magento can be customized as per the requirements. Hence, every online merchant can have personalized look and feel for their site. By customizing Magento CMS (content management system), administrators can add the content at the checkout page also.

Magento has taken over the charge from osCommerce, which was the widely used e-commerce platform before Magento was introduced. It takes into account all the positive features of osCommerce and takes e-commerce development to the next level. You can download the free templates of Magento e-commerce and can customize your own Magento CMS. If you are looking for an open source technology for e-commerce solutions contact a knowledgeable Magento e-commerce developer now at: info@softwebsolutions.com.

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