Six Steps to Preparing a Marketing Plan for Your Internet-based Home Business

Six Steps to Preparing a Marketing Plan for Your Internet-based Home Business

A marketing plan is a plan for using the marketing resources that you have to achieve your marketing objectives. This definition is valid for both internet-based businesses and offline enterprises. The structure of a simple marketing plan is also the same for online and offline marketing. In fact, there is no structural difference between the marketing plan for a big business and the one for a small scale outfit. Only content differs.

There are six steps in preparing a simple marketing plan. I will assume that you already have a product that you are involved with. To make it real, let me take an internet marketing training programme that comes with a business opportunity as an example. It is now time for you to plan your marketing for next year.

Identify Opportunities

What you want to do here is to find out areas on which you will concentrate during the year. One useful method for this exercise is SWOT Analysis. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. For Strengths and Weaknesses, you compare yourself, I mean your business or product, with the competition, and to see what Opportunites or Threats exist, you take a look at the environment in which you are operating. The business environment is often analysed into political, economic, social, technological. PEST for short. You may determine that in the next twelve months you are going to focus on those seeking jobs and career change.

What do you want to achieve?

This is what you want to achieve at the end of the twelve-month planning period. You could state this clearly as the number of people you want to bring into your business or the amount of money you want to make. It is also in order to state your objective as a percentage growth over the the year before.

How do I approach the market?

For a network marketer, the most important decision to be made here is the target market. From your analysis above, you have determined that it makes sense to focus on job seekers and career changers. The second decision is how to allocate funds. Will you concentrate on a particular region or on certain times of the year. This would depend on your understanding of how your target buyers respond to marketing activities.

What are the elements

The standard elements of the marketing mix are four - product, price, place and promotion. As a network marketer, you are not likely to be concernd about pricing, distribution and the product itself because decisions in these areas would have been made by the company unless you are the owner of the product. Your burden is to place the right message about your offfering before the right people at the right time. Advertising and some sales promotion. The aim is to drive traffic to your website. And there are a number of options for doing this some of which are paid for and others free.

The Plan for Each Element

In the interest of efficiency and accountability, it is necessary to have a schedule of activities with timelines and responsibilities.

Making it happen

No matter the quality of your marketing plan, if it is not put into effect, no results will be achieved. And all the efforts poured into the planning process would be as good as wasted. Implementation is key. What is your take on this folks - a grade A plan with C implementation or a grade C plan with A implementation?

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