Six Things You Should Do To Get People To Read Your Articles

If you want to drive targeted traffic to your website then you need to invest time in writing and distributing articles

. But it's not enough just to put words down on paper, you need to spend time making sure your articles are interesting and enjoyable to read. Here are six ways you can do just that.

1. Keep your paragraphs short

Focus on one idea per paragraph and keep them short. You must break up the copy into short paragraphs as this makes the whole article easier to read and understand. Mixing lots of messages into one long paragraph is a sure fire way to lose a reader.

2. Use bullets

People don't read online copy like they do a book, they scan the page looking for things that catch their eye. Break some of your paragraphs up into bullet points to make them easy to read and understand.

3. Use sub-headings to break up your content

See how I've used a sub-heading for each of the tips I'm sharing here in this article? It makes it easier for you to see each of the tips and to know which section relates to that tip. Doing the same with your articles will make them more readable.

4. Make sure your title grabs the readers attention

Your article title is the hook of your content. Whether it appears in an article directory or in a search engine listing people will be scanning a whole list of articles so you need to make sure that your title jumps off the screen and grabs their attention.

Different audiences react to different title styles so you should start by seeing what other writers do. Then play around, try long titles and short titles, to the point titles and shocking titles, you'll soon find the style that works best for you and your readers.

5. Use real life examples

You can really liven up your article content by using real life examples and case studies. This not only shows your reader that you are credible and know what you are talking to them about, but will also make your articles more interesting to read. Remember, you want the reader to read all the way to the bottom of your article and click on that link in your bio box to visit your website.

6. Write as if you were writing to a friend

Articles don't need to be formal and stuffy. Write your content as if you were writing a letter to a friend. Keeping your style light and conversational will keep the reader engaged and make your article much more interesting.

by: Clare Swindlehurst

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