Skillfully Deflected The Feelings Of Tsingtao Thinking Sports Marketing - Sports And Leisure

And off the court,'s crowded

And off the court,'s crowded

World Cup inherently beer feast, when the World Cup tour to the town of German beer, the beer's role even more important. Germany fans or even "ban" the exclusive sponsor of the Budweiser World Cup, just to own Bitburger Beer World Cup in Germany stands.

While Germany suffered a minor setback, on a worldwide scale, Budweiser as the official World Cup beer suppliers and sponsors, the World Cup is still the world's most beautiful beer brand. In China, Budweiser launched a limited edition of two specifications of the World Cup canned beer, and watch for fans of Chinese customs, sales terminals in bars and other special arrangements. Another international beer brand Carlsberg, launched during the World Cup guess the ball sweepstakes. Produced for the World Cup, the big star of fine photographed advertising channel in prime time prime repeat.

Domestic beer brands also do her best World Cup Sports Marketing seize the opportunity after the World Cup once every four years to bring people of passion and beer happen to coincide. China Resources Snow Breweries owned CCTV prime time in the air our own marketing ideas?? "Non-Olympic marketing," to "Football fans partner" status itself, and carefully produced ad from a fan perspective, the title of CCTV "The fans in the world Cup "column reflects the value of the fans during the World Cup, sword go the wrong front, is a" people "attitude of the civilian population. Qingdao beer is also a sponsor of the Beijing 2008 Olympic Games, the Yanjing beer, catch up before the World Cup held at the fifteenth session of Yanjing Beer Festival and the Beijing Daily Messenger reported jointly organized World Cup special events.

Qingdao Beer, carried out in the end the sports marketing

Beer in this World Cup battle, Qingdao beer is the focus of a popular brand. While strong passion for playing the beer during the World Cup to promote product sales, while the Olympic element of the brand Tsingtao quietly into the World Cup marketing, resourceful, and its long-term view of brand development is evident.

Has been in the market and the Snow "close combat" of Qingdao beer is different from the past taken the marketing model. During the World Cup, Qingdao beer advertising to reduce sky-high price of CCTV input, but in other aspects of the effort under the detail, the first and CCTV to launch "Global View of Heroes" quiz show, using themselves as the Beijing 2008 Olympic Games sponsorship identity, will be pure gold statues and Fuwa Olympic Opening and Closing Ceremonies tickets as a prize quiz, can not replace its own allure. With online activities, Tsingtao Brewery launched a series of online World Cup, under the theme of beer events, launched the "Global View of Heroes" collector's edition bottled beer, drinking beer, a chance to winning gold in Fuwa; 33 tons of heavy beer Caravan is around 37 cities in China on his way, promote the World Cup along the joy of the Olympic passion and knowledge of beer.

Years as from the German brand, Tsingtao Brewery has been in the persistent practice of sports marketing strategy implementation. Qingdao Beer has developed a detailed and feasible plan sports marketing, sponsorship of various national sports a row, including four countries have sponsored women's volleyball tournament, a Team A manatee, China Open, the Xiamen International Marathon, and the Turin Winter Olympics .

World Cup and Olympic Games is an important step in sports marketing program. Since Tsingtao was the Beijing 2008 Olympic Games sponsor status, the Qingdao Beer right to the use of sponsorship performance at the Olympics to become a major concern; in preparation for the Olympic sponsorship, while the big projects, Tsingtao has to seize the World Cup opportunity for high-profile strike, together CCTV, online and offline activities carried out at the same time it shows the strength of the intimate knowledge of sports marketing program entirely. Qingdao Beer

recently announced the next three years the core of the Olympic marketing ideas, the disclosure of the Tsingtao Brewery in sports marketing practice of some experience, so that public awareness of the Qingdao beer one goal: to make a real sports citizens, citizens of the Olympic Games and corporate citizenship. Whether the World Cup or the Olympics or other sports activities and events, sports marketing, Tsingtao Brewery and implementing the principles are the same. Xue, vice president of Tsingtao Brewery Co., Ltd. held said: "Tsingtao Brewery Road of sports marketing efforts on two key points: first, can not rely on advertising bombardment, should integrate various marketing tools are used; Second, establish long-term strategic planning, the sports marketing as an integral part of brand building and long-term implementation, the real advantage of sports activities to narrow the distance with consumers and ultimately improve the brand image for long-term gains, not only to meet the visibility and sales in a time goal. "

Hand is the World Cup with one hand and the Olympics; hand is the brand, the primary consumers; Tsingtao Brewery's sports marketing course go very balanced. I wonder if Great minds think alike, and there is cooperation between the International Tsingtao beer brand Budweiser has been known for the sports market. In addition to sponsoring the World Cup, Budweiser is an English Premier League, U.S. Major League Soccer, and the official U.S. Olympic and national team sponsors also sponsored baseball and basketball from the racing and boxing to the many other sporting events.

If Budweiser is the leading global sports marketing, brand well-deserved, then the domestic beer industry, the top spot in the Sports Marketing Non-none other than Tsingtao.

Opportunities favored only those who are prepared

World Cup marketing is a battle, the Olympic marketing is a battle, sports marketing is never cool the battlefield, only about themselves, prepared the soldiers to get the final victory. Snow did not sponsor the Olympic Games

beer, choose a "non-Olympic marketing," the line, chose a strategy they think fit. Qingdao beer sponsor of the Beijing 2008 Olympic Games, and there are still some time away from the time the 2008 World Cup marketing seize a favorable position, is the accurate assessment of the strength of their own based on the flexible use of the results of sports marketing ideas. Every business decision-making can not catch the tide join in the fun, but to find their own opportunities, or comes in for the opportunity to seize. Either for people or businesses, fully prepared, and the opportunity will come naturally favored. Skillfully deflected the question, as long as the times correctly, and use clever strength.

by: gaga

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