Skin care cosmetics industry's "hidden rule" - skin care, cosmetics, "the unspoken rules - hairdressing industry

Skin care cosmetics industry's "hidden rule" - skin care

, cosmetics, "the unspoken rules - hairdressing industry

SALESWOMAN exposes "Inside Story"

Linked to a former reporter who worked at the counter, Miss Sasha, as she said, in the cosmetics industry, BA is a common practice sample embezzlement, and most of all the BA is a counter together with the perpetrators, clear division of labor get sample to sample from the sale for cash, the different sectors have different play BA, respectively.

Way: misappropriated gift sample Whenever shopping mall off to MM all know that you purchase over a certain amount of goods Miss will send you some sample, but without a certain standard, and many often mixed in the beauty forum, the MM has such experience: how much to send over the number of sample, often depends on BA's face, if there are good BA, a lot more to sample, a bad case of BA, there may be only a poor sample. Even a mall with the same counter, the same 1,000 yuan to buy goods, access to the sample is different. To the seasonal time of year, cosmetics companies always a lot of sample preparation for distribution and old customers, and some old customers are often not receive the sample on the gift, but also the customer through the brochure of the shear angle pick up sample, often the first day to the collar were told had been leading when finished. The cause of these conditions, the hands and feet were all done BA.

Cosmetics brands is simply not care about how much is spent sample counter. As long as do high-sales, BA asked how many sample will provide, but the company does not monitor the movements of the sample, the sample did not fall into customer hands the final, but was transferred to the BA hands sold. Sasha said that she had been a counter, the manager put the counter in addition to 6 sets of sample, all the rest of the sample went into their own pockets.

Way: deduction Member Gift BA had embezzled sample of "proximity" of convenience, but how they are getting genuine it? In fact, this is also very simple, because in addition to sample, the genuine gift was as a member, is convertible by points.

Salsa said many customers to the counter to buy gifts, do not know Member REWARDS such a thing, especially to the end of the year, many companies send customers to send a man or a girlfriend, all points on the membership card does not matter, in fact, This is inside the transmission of the disease are many. She used to counter the time, BA will do a lot of their own membership card, their relatives or friends, the name of fake membership cards, will be the guests all the product in their shopping membership cards, and sometimes thousands of hours a day to plot even thousands, so one year down, a considerable number of members can exchange gifts - it is authentic, and sold through other channels.

Mode 3: Sample was "perpetrating a fraud"

Time to time, to counter brands will provide a number of trial products, bottle size and the same genuine, customers are free to try these products. Some items on the counter trial often faced with "out of stock" situation, and these conditions not only in a corner, a lot of counters have this problem. Miss will tell you: "Sorry, this trial just ran out of product." In fact, not try to be the guests ran out of product, but by BA was perpetrating a fraud through other means.

Four ways: from the re-packaging supplies enter the market

A MM online posting, said a special counter to shopping, BA asked her for the product packaging, said that if she returned to the outer BA, BA can send her a demo and more. BA to the packaging of these elements do not use it?

Original, every quarter, cosmetics companies will send some of his BA from the supplies to have some more company products, hair goods on the 4000-5000 element to BA, may be a genuine, but many are " bare "- that is, no packaging, or packaging is damaged goods, they did not complete the Internet to sell packaged goods can not be high, once packaging, price can be much higher. The packaging is BA Naqu package their own supplies in order to achieve better sales purposes.

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