Sm Analysis With Sm Analytics Tools

Tracking social media analytics can be a polarizing issue

. On one hand its accurate measurements, evaluations and metrics can offer invaluable, scientifically examined data essential for fine tuning your website. On the other hand, its accurate nature can fast escalate

into an obscure haze of befuddling lexicon, a puzzling amount of metrics, and intricacies that remains unclear to even social media specialists.

According to few, social media advanced analytics is all about a numbers game. There are numerous services that cater to analytics metrics, for instance Adobe Omniture, Google and many more but one thing that they all center around is numbers almost like that of tallies. In its elementary form, social media analytics tell its end users one thing in a seemingly infinite amount of multiple ways i.e. how many people visited a website? The count could vary from a few hundreds to several thousands of people.

However, the concern is that how often these people visited the website. It is a different thing if a browser came back to the home page several times in an hour's time. It is yet another time if these people went to the homepage the next day. The question lies in the fact that how long duration of a particular visit or a session can can be defined. Mulling on that, it is also interesting to estimate how much time browsers have been spending on the website i.e. seconds, minutes, hours or milliseconds. In case it is the latter, then the website is being visited by bots or search engine spiders and not individuals. This cannot be counted as web traffic. Simultaneously, it is also crucial to estimate if the people who are visiting your website are spending a healthy amount of time.

With the advent and growth of social media i.e. Facebook, blogs and Twitter marketers are required to assess about the future analytic needs in todays web 2.0 world. Solution providers of social media analytics tools offer enterprise hosted solution based on a companys unique business challenges. Features of these solutions are as follows:

* Offers quick results for businesses to keep a track of social media behaviors instantly and get instant feedback on what is working for a particular product.

* Offering trending views and drill down capacities.

* Perceptive insights to make smarter, faster operating decisions all through huge amounts of social data.

* Helps in revenue acquisition.

* Offers quicker insights into the key impacts on the K-factor and viral campaigns.

* Understands what keeps the consumers engaged and uncover the levers that can influence the revenues the most.

This apart the major uses of social analytics tools are for social media brand, audits and brand monitoring for offering valuable data.

by: Gladeyas

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