As traditional marketing method are slowly losing their pulling power and return on investments and with more and more consumers are going to Google or the internet to look for the best prices, comparisons, shops addresses, phone numbers, etc it is critical for small businesses to embrace and execute an effective online marketing strategy.
Here are the 3 main reasons why small businesses struggle to create leads and make any money from the internet and their websites.
1. Small business owners hire a design company to build them a beautiful website for $5000 to $10,000 the problem that most business owners don't understand is that beautiful website don't get you more customers. There are certain elements a graphic design won't tell you (even if they did know about them) that you can tweak on your existing website that can quickly turn your beautiful website into a lead magnet that attracted leads 24 hour a day.
The great part is that many of these tweaks won't cost you any extra money, but these can be the difference between zero visitor and thousands of customers.
2. They are told by some big expensive SEO (Search Engine Optimization) or PPC (Pay-Per-Click) company that they can do all their online marketing for them for just $5000 per month or more. Now what these SEO and PPC companies don't want you to know is that what they are doing to get you ranked in the search engines is not difficult once you understand how it works.
The reason they don't want you to know this because as soon as you understand how it works you could simply get your assistant or a staff member to do it for you between phone calls and save you thousands of dollar every single month.
3. You tried to do it all yourself, but you don't have the time as you want to focus on your core business that brings home the bacon.