Small Or Large Trade Show Exhibits: Which Is Right For You?

Since a large variety of companies utilize trade show exhibits in their marketing campaigns

, the companies need to have the ability to customize the exhibits to fulfill their needs. As both small and large exhibits are available by almost all exhibit design and manufacturing companies, it is important to understand the benefits of each so a company can determine which best suits their needs.

Small Trade Show Exhibits

Smaller exhibits, including tables, kiosks and some portable and modular inline displays, are beneficial for companies that desire a high-quality exhibit with consistent brand presentation at budget-friendly prices. Generally, the smaller the exhibit, the less expensive it is for the company.

Although tables and kiosks are usually an additional accessory to larger exhibits providing space for literature, products or personal items within the exhibit, these small displays also serve as a budget-friendly, convenient display as well.

Kiosks are also very versatile, meeting the needs of customers with varying size and function options, while providing a consistent brand presentation. They can be used as an accessory within an exhibit or as a stand-alone exhibit. Additional accessories can be utilized for kiosks including shelving, fabric graphics, freestanding literature stands as well as suites which create an interesting backdrop for messaging.

There are also smaller sizes for modular inline exhibits as well as portable trade show displays, which include tables, kiosks and 10-foot structures. The modular inline exhibits are perfect for exhibitors requiring a custom design and structure to display their product or company image, but who also desire easy portability and flexibility.

Large Trade Show Exhibits

Although smaller exhibits are more economical and work for some companies, having a limited viewing space could limit the number of visitors to the trade show exhibits. Larger exhibits have the ability to maximize visibility, allowing the exhibit to communicate the message to an audience in a matter of seconds. Trade show displays must make a strong first impression as they are a powerful reflection of the company's image and portrays the product quality and service customers can expect to receive.

The large island exhibits and portable trade show displays are created in 20' x 20' as well as 30' x 30' structures or larger. The presence of these exhibits makes a statement for major players in the industry. Companies who utilize these island exhibits generally desire a bigger presence and more interaction space than smaller exhibits can provide.

The larger exhibits can be divided for a myriad of design options as well as reconfigured into a wide variety of shapes and sizes. Additional accessories can be utilized with either purchased or rented architecture for the continued use of these large exhibits. These exhibits give companies the flexibility they desire now with the ability to accommodate for future growth.

There are challenges and benefits to both small and large trade show exhibits. Understanding the differences between them can help a company determine which best suits their marketing and exhibition needs.

by: Chris Harmen

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