Small Product, Big Impact: How To Design A Trade Show Stand To Showcase A Tiny Item

There is nothing quite as difficult as planning a big display around a tiny product

. With larger items, they can be incorporated into the display and speak for themselves. With something small, you have to magnify it so that it attracts attention. You need to ensure that it is heavily promoted, because it won't be easily noticed in most trade show booths. Although excellent promotion of a small item isn't always easy, when done properly it can be very successful.

Step 1: Invest In Technology For Your Trade Show Stand

When your item is too small to be showcased on its own, your best option is to have technology showcase it for you. At a minimum, you should have a demo video playing on a large TV suspended above the heads of the crowd. Ideally, you should have one demo video visible to passersby completely outside of your actual unit, so that it will attract visitors who might not otherwise know what you offer.

Depending on what your product is, you might consider using technology to provide visitors with an in-depth view of your small item. For example, you could create an interactive computer program that gives users a virtual tour of the components in the motherboard you've just started manufacturing, or to show the functioning of a new cooling system you've designed. Whatever your product, you can almost always find something unique about it that warrants a short video or possibly even a program. There is certainly something you can do to create visual interest in your trade show exhibits, and you should do anything possible to make that happen.

Step 2: Careful Photography That Flatters Your Product

Any good trade show stand already emphasizes photos over words, and promoting your small product should be no different. Instead of relying upon a normal size photograph, you can arrange special photo shoots for your item with a staging professional. An expert will know how to bring out the best and most important features of your product better than anyone else. While taking your own photos is fine for most items, when the item is on a smaller scale, keeping it in focus and putting the emphasis on its best features becomes harder. A professional's help can be crucial in getting the right photos to put on your trade show booths.

Step 3: Add Literature To Trade Show Exhibits

The smallest items tend to be the most highly engineered. Use this fact to your advantage by providing all the information your visitors could want, but keeping it off the walls of your trade show booths so it doesn't overwhelm them. Instead, use literature like brochures and fact sheets to communicate important points about your items. These can be given to visitors, which they will take home after the convention is over. Not only do pamphlets provide a great way to explain technical details, but they're also another type of business card that can be referenced after the fact, reminding visitors of their time at your trade show exhibits.

With a little bit of planning, you can have a great debuting experience for a product of any size. Small or large, all that matters is that you're able to keep the focus on your item, and that visitors are able to see how great it is. If you've accomplished that, you're set to have a successful convention experience.

by: Chris Harmen

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