In concluding this article, I would like to encourage businesses and organizations
to develop regular in-house seminars that would assist their sales force and staff to develop the four key concepts plus the RAs reactions together with the deliberate development of the internal locus of control. If you want to know how to go about it, wait for the next article. Businesses and sales persons must always understand the basics of human psychology when dealing with their clients. Any sales methods, strategies or techniques that do not include built-in psychological principles of human nature, will not have an optimum success or profit. Understanding the psychology of sales and clients is the route to a successful sales process. So the next time you face a sales rejection, don't be an idiot who blames the client or external situations. Instead, become a student of human and sales psychology. That would be a wiser reaction that might still make you into a dynamic sales person. The same goes for business organizations.