Smart Strategies For Distributed Marketing Partners

According to new research study published by Aberdeen Group

, top-performing marketing organizations are meeting the challenges of making the marketing content more readily active and available, through the deployment of marketing asset management (MAM) solutions that centralize the approval and management of digital marketing assets.

Managing Brand Compliance in Distributed Marketing Environments, which examined 136 organizations deploying marketing asset management, found that 100% of the top performing companies improved their return on marketing investments, compared to 26% in other companies.

Managing marketing compliance and brand consistency across business units and geographies is a corporate priority among top-performing companies in 2010, while many organizations continue to stifle efficiency and waste money on unproductive, decentralized marketing asset management processes, says Peter Ostrow, Research Director, Sales Effectiveness, Aberdeen Group. As organizations attempt to operate as efficiently and effectively as possible under volatile market conditions and often with fewer resources, the successful technology and process practices around MAM promise to separate the top performing organizations from others.

The report reveals what leading companies have been able to achieve through deployment of marketing asset management, such as:

24% average year-over-year increase in annual revenue, compared to 2% increase in other companies

18% average year-over-year improvement in brand consistency, compared to 2% improvement by other companies

But it shouldnt stop at MAM. The more progressive companies are finding that there are newer and more effective Web 2.0 tools and service solutions emerging that can now distribute these assets in a much more automated manner across these companys networks of distributed marketing partners.

Once management has identified the need and has made the commitment to improving the distributed marketing partner strategy, it is imperative to find the right solution to fit your corporate needs. A little due diligence upfront, can save a lot of pain down the road. Key things to consider are:

How robust a solution do I need?

Should I consider separate companies that specialize in certain products, like only managing digital assets, or a simple print on demand or ad building solutions?

Or should I consider a much more comprehensive solution that offers many tools and products under one solution?

Some companies charge hefty fees for every aspect of their solution, and some do not. Do your due diligence, it will be research time well spent.

by: SproutLoud

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