Smart Techniques on Designing Postcards

Smart Techniques on Designing Postcards

Smart Techniques on Designing Postcards

There are many ways to use postcards these days. If you want to reach your target market as effectively as possible, there is more than one way to use these cards for marketing purposes. Among them are the following:

To promote individual products or services. Whenever there is a new product or service to launch, a well designed post card will help you to the task easily. You can mail them to your prospects or hand them out individually to people you meet.

As inserts in your packages. Postcards are great inserts whenever there are parcels you need to mail. You can write a personal note at the back of the card to make your prospects feel that you value them.

As displays in conferences and events. These cards are great as displays on conferences, trade shows, and business events. With eye-catching designs, your cards will provide more substantial information to your prospects. With their aesthetic design, they are more appealing and compelling, especially the over-sized cards.

To put in conference bags. Whenever you have a conference to attend, why not include these cards instead of fliers in your conference bags. You can write tips or pointers in front of your cards and out your promotional message at the back of the card. This will give the attendees something they can put on their desks.

As a personal stationery. Instead of buying commercialized stationery or note cards, why not use post cards. You can buy a photo art and place a message on it. At the back, you can put your contact information and still leave plenty of space to write a personal note. Your prospects will surely appreciate a hand-written note from you.

Before you create your own post cards though, there are a few things you need to know. Here are some smart techniques on how to promote with your cards:

Use a strong and effective message. An effective postcard printing can actually deliver your message straight from the mail box. At first glance, they can already decide if they will keep your card or throw it away. This is the reason why it is exceptionally important to choose the right message you put in your card. Your message should be able to attract attention at once. It's best to take your time conceptualizing your message. As much as possible make sure that your message is significant, direct to the point, clear, and persuasive.

Create an appealing design. The design of your cards can actually make a huge difference on how your prospects will respond to your campaign. If your design is uninteresting, your prospects won't even bother to read your message. In most instances, a colored card will produce more responses than a black and white card. Naturally, the message and the design have to work together. The design doesn't have to be so flashy and elaborate. What's important is it captures the attention of your prospects and delivers your message clearly and effectively.

Use the other side. Experts agree that cards printed on both sides produce better response compared than those printed on one side only. Keep in mind that your prospects are likely to receive your card with the back side up. For this reason, you need to make sure that both sides of your cards are attractively designed to guarantee your prospect's attention.

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