Smartphone Apps and Mobile Websites: A Golden Opportunity

The mobile smartphone revolution is happening right now and while still in early

stages it is having a profound effect on the entire Web and the way Web information is distributed and accessed by Web users.

For the first time since the World Wide Web started there are signs that Web search is losing steam. The reason is mobile smartphones. Increasingly people are using their smartphones to search, retrieve and experience information and Web content. These profound changes in the way Web information and content is consumed are already showing new signs in the way Web publishers and Web services market and sell their content or services.

Any serious Web content provider or Web service provides mobile users with a mobile version of their Web sites or an application programming interface (API) for developers to access their Web services. The major search engines have specialized mobile versions of their services where Web sites offering mobile versions of their Web sites are more likely to get prominent search result positions.

Creating a mobile version of your Web site is very easy and there is a lot of valuable information out there on how to design and define mobile Web sites for maximum results and positive user experience.

Mobile smartphones like Android powered smartphones have Web browsers that are very good in rendering any Web site for best possible user experience yet a beautifully designed Web site can look really awkward in a mobile Web browser. If you run a Web site that relies on the number of visitors and its very existence depends on the advertising revenue it generates then this is the time to create a mobile version of your Web site. It is very easy and will create a powerful gateway between mobile smartphone users and your Web site content.

Any serious Web content provider and Web service does more than provide a mobile version of their Web sites. They are creating smartphone apps for mobile smartphone users to experience and consume their content in a new and exciting ways. They are no fools. Apps are hot. There is a market that already consists of hundreds of millions of smartphone mobile users that are constantly looking for new apps from their mobile phones.

Creating apps for smartphones is no longer something that app makers do to sell apps to create income. Making apps for smartphones is a matter of competitive advantage. The mobile revolution is happening right now.

If you are a Web site owner a Web publisher or a Web service provider then NOW is the time start making apps. Do not let the technology discourage you in any way. Work with your strengths. If you are an HTML hawk then use that knowledge to create content based apps. It is possible for an example to create apps for Android smartphones that publishes content marked up with HTML.

Creating and making apps for mobile to consume and experience your content in a new way may be the best option you have today to expand your Web site reach and distribute your content and knowledge and lot easier than you can imagine. The mobile revolution is at a similar stage as the Web was in the mid-nineties. If you are given a new opportunity to roll back to the year 1998 what would you have done differently? The mobile revolution is giving you that opportunity. Grab it!

Smartphone Apps and Mobile Websites: A Golden Opportunity

By: S.A.

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