Smo: An Effective Strategy In Marketing
In todays world, the importance and popularity of social networking can not be underestimated
. It has been found that almost all people using the internet service are on some social networking site. The best way therefore to promote a website, a product, or a service is through some form of the social media.
One finds that making their websites visible to more and more people, is what everyone interested nowadays, in a brand promotion is aiming for.
Different forms of social media
Some common forms of social media are internet forums, social blogs, web logs, wikis, pictures and videos. All these can be used to ones advantage in building the company or websites image and popularity. Also the brand or site gets identified by an unlimited number of people, which further helps in building up an online communication process for its marketing.
Using the right strategies of social media optimization (SMO) services in the right time and in the right way can do wonders for the promotion of the website, product or the service.
Some popular social media sites
Facebook, Twitter, Orkut, Linkedin, Digg, Stumbleupon, Flickr, My Space, hi5 and Youtube are some examples.
Benefits of SMO services
By using the services of the social media, one can avail numerous benefits, such as
More visibility of the business.
More accessibility of the business
An increase in the desired traffic
Creating a word of mouth popularity of the product or service
More inbound links for the website being promoted
A higher ranking in the search engine optimization
More vigorous and diversified branding of the product/service
Building relationship with potential new customers with a new channel
Interacting more meaningfully with existing customers, and getting more feedback on the product quality
Interacting more meaningfully with existing business partners
Interacting with the employees and building strong human resource relations of mutual trust and understanding.
Methods used for optimization process
1.Profile Incorporation on popular social networking sites, like Facebook, Twitter, Myspace, Linkedin, etc.
2.Blogging -- Posting the blogs for your company product or service to major blogging sites. If the blogs are interesting and well written, one can expect high rankings in the popular search engines.
3.Submitting articles -- to various article directories; this way one can get one-way incoming links to ones website from some well known authority website.
4.Press Releases -- There are various press release sites, such as PR Web, Pitchengine, etc by which one can create an awareness of the product or services, among those who matter in your business.
5.Social Bookmarking -- One can have a more favourable brand exposure and an increased number of direct site visitors by using these services, some examples being StumbleUpon, diigo, Delicious, etc.
6.Photo Sharing -- An awareness of the product, services or the company itself can be created by posting the desired photographs to the photo sharing sites such as Flickr, PhotoBucket, Picassa, etc.
7.Video Marking -- The promotional or company events video can be submitted to various video submission sites such as Youtube, Myspace, MetaCafe, Revver, VodPod, Viddler, Blip.tv, etc.
8.Document Sharing -- Documents can be shared for promotional purpose using the services of document sharing sites, such as Slide Share, Scribd, Google Docs, etc.
9.Community Q&A -- Promotion and publicity can also be effected using popular community question and answer sites such as Yahoo!Answers, WikiAnswers, LinkedIn, Amazons, Askville, etc.
10.Forum and Signature Postings -- By generating your websites link with an objective anchor text in the signature line of the postings, in order to get quality links -- is the process of signature in the forum; and when you ask a marketing agency to utilize this system related to your website by postings, etc then you are using the Forum Posting Services.
Using the social media can be made successful by understanding the important factors of listening, content posting, socialising and finally an objective evaluation. To begin the actual process in order to get the desired results, one needs to move in this orderly cycle. Content is most important to make your website visible to more and more people.
Examples of two important social media sites
Twitter -- There are 156 million Twitter users, worldwide and 31 per cent among these follow a specific brand. Companies can promote products here, by explaining the brand through short messages for its followers. These messages which appear on the followers home pages can also link to the products website, Facebook profile, photos and videos. Twitter promotes a product very actively and brings in many customers, as an interaction has been created for a loyal connection between the products and the potential buyers.
Facebook There are more than 500 million Facebook users worldwide and there are more than 1.5 million businesses with active Facebook fan pages. The profiles on the Facebook are more detailed than Twitter. They allow promoting your product with videos, photos and a longer description than Twitter. Companies can also use the testimonials of other followers and videos to show the practical aspects of the product usages. The best part is that Facebook can link back to the products Twitter page.
Thus we can say with confidence, that for the roadmap to success in brand promotion one should actively utilize the forums of social media. It definitely is one inexpensive and effective platform which is easily accessible to everyone.
by: Manish
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