Sms And Bluetooth Marketing Marks The Beginning Of A New Era Of Mobile Marketing

Mobiles are now regarded as one of the most important medium of communication

. Mobiles are no more an item of luxury. It is because of mobiles you can be in touch with your loved ones and professional contacts no matter wherever you are. Keeping in mind the wide accessibility of the mobiles and the large number of users, advertising managers are finding mobile marketing one of the best methods of publicizing a product or service.

Calling a customer every time you want to promote your brand is not a very viable idea. Repeated calls can make your customers irritated and the outcome may be negative. Moreover, your customer may not be in a position to take the call and listen to the scheme. While on the other hand if you message your promotional schemes or reveal the news about some new product via SMS, you get to connect to your customer directly without disturbing him. Even if the receiver does not read your message instantly, still there are chances of the message being read after sometimes.

SMS marketing is one of the most popular forms of mobile marketing. If your brand managers can make a foolproof strategy of mobile marketing, you are sure to be successful in your venture. The strategy of mobile marketing needs to be well planned. Indiscriminate messaging will not help in promotion of your brand or popularize a product. You need to know the target audience, their interests and inclination towards your product. A stolid groundwork will facilitate the building of a very string foundation of advertisement.

Advertisers bet that SMS marketing is even better than e- mail marketing procedure. E-mail marketing has certain risks. Your mail may be listed as Spam or moved to the junk folder by the mail client and consequently may get lost in the mid way before reaching the customer. But through SMS marketing you can actually reach your intended target even if the customers mobile is switched off for a few days.

Bluetooth marketing is yet another prominent form of mobile marketing. It may have happened to you plenty of times that while roaming about in a shopping mall you are requested to switch on your Bluetooth device on mobile. The moment you do it the local transmitter seeks permission to exchange data of some particular company with you. After positive nod, they send you data in the form of message, which is also subjected to your permission. If you accept it you receive the information otherwise it doesnt reach you.

by: Narender Pati

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