Sms Communication, Marketing What Next?

Short message service began its journey in the year 1992; as a "Christmas greeting"

. Since then, it has come a long way. Today, after two decades, almost 70% of mobile subscribers use messaging feature and more than 20% of them send business messages. The popularity of messaging has grown in leaps and bounds and the main reason is the ease with which it can be created and sent. 95% of all text messages are delivered within few minutes after clicking the send button; yet another feather in the cap of this technology.

Currently, half of the mobile phone subscribers send at least one SMS each day. With over four billion mobile phone owners around the globe its potential as a communication tool is staggering. However, over a period of time this handy texting feature has evolved into a powerful marketing tool.

Mobile messaging is no longer the digital transport vehicle of the youth. People from diverse age groups and strata of society are fast catching up with this trend. These individuals use short message service to fetch information, redeem coupons and vote for their favourite contestant; typically in television reality program.

The future will only see the rise of text messaging as the number of subscribers increase and also because of the introduction 4th and 5th generation smart phones.

While personal messages most of the time are sent through hand held devices, marketing messages are typically initiated through internet and supporting software.

Web based software or standalone application is typically provided by bulk SMS companies. They are the entities who collaborate with network operators offering marketers, practical and affordable bulk SMS solutions. The business of SMS marketing involves three entities; network operator, bulk SMS provider and SMS Reseller.

The SMS reseller buys credits from SMS provider and sells them to the end user keeping a mark-up or profit. On their part SMS providers offer these resellers, a feature rich, customized (branded) SMS web application, which has built-in global network connectivity. This means end users can simply log in and send marketing messages across the globe. Apart from the technology, a reseller is also offered 24X7 technical help. It simply means that all end user queries are sorted out by the bulk SMS service provider.

Resellers can increase their SMS credit sales by creating sub-reseller programs.

Several bulk SMS entities now offer integrated mobile solutions. They typically tie up with many SMSCs; allowing marketers to send bulk SMS efficiently and consistently all over the world. These end-to-end solutions include bulk SMS, two-way SMS and voice SMS. All these options are subsets of basic SMS feature, but much more powerful. These SMS variants are used to get product & service feedback, generate new customers or allow subscribers to opt for on-demand services such as stock quotes & weather information.

Bulk SMS platform is affordable; it guarantees instant delivery, offers amazing ROI and high conversion rate. So, if you are looking for a powerful yet affordable marketing solution, Cheap Bulk SMS is the answer.

by: Srinivas Sakhare

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