Sms Contests Engaging And Effective
Communication, advertising and marketing are the three key elements of any successful business
. There was a time when newspaper, radio and television were actively exploited for the above mentioned business tasks. Even today, they have a role to play; albeit in a more restricted way. One of the reasons for the downfall of many such traditional communication and marketing avenues is SMS or short message service.
SMS, which was considered just a utility and a non-descript feature of mobile phones has today reached astronomical levels in terms of usage, reach and tasks that it performs. It offers several exciting subsets which makes it even more powerful and effective.
One such subset of SMS is voice broadcast. As the name suggests, this service requires marketers and advertisers to compile a personalized voice message, add a list of recipients and launch the voice campaign using an internet application. The minimum requirements to exploit this amazing communication and marketing tool are internet connection and a telephone.
Voice Broadcasting Software is provided by voice broadcasting companies which help despatch these messages to thousands of people.
Some of the tasks which voice broadcasting performs are mentioned below -
1.Send billing reminders.
2.Create a buzz by offering free gift coupons. It is also used to build leads and generate sales.
3.Appointment alerts A practical option which can be used by professionals and businesses.
4.Payments & renewal messages - Insurance premiums and bank transaction alerts.
5.Automated helpline Allow customers to punch in different numbers on their phone to fetch relevant information.
As mentioned above voice broadcasting requires no special hardware or technology. All you need is an internet connection and access to service providers website.
One of the smart subsets of SMS is voice SMS. So
What is Voice SMS and how does it work? Well, it just like a text message but instead of words, human voice is used.
A marketer records a voice message; the choice of language depends on the target area. Once the voice message is composed, a list of potential customers is attached. Finally, the marketer simply clicks on the send button to instantly despatch thousands of voice messages.
Recipients on their part receive a text alert. The recipient then punches in some pre-defined keys to access voice SMS.
Some of the advantages of voice messages are;
1.An array of languages which can be exploited.
2.Messages have built-in emotions.
3.Easy to access. Receivers need to press just a couple of keys to listen to the recorded message.
Bulk SMS is a way of sending mass messages in text form whereas
Bulk Voice SMS is a way of sending mass voice messages. The purpose of both the technologies is same; communication and marketing. Voice SMS is suitable for rural areas or places where language is a barrier whereas text SMS is suitable for big cities.
by: Srinivas Sakhare
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