Sms Information System Now Everything Is At Your Fingertips
Wireless telephony has opened up new vistas; a window to several innovative technologies
. The journey began with voice communication, allowing consumers to talk to anyone, anyplace at any time. Later, text messaging took over, which today has evolved and become the king of digital marketing.
SMS or short message service, in its basic version is a way of sending text messages to friends, family and business associates.
Text Messaging or Texting as it is popularly called is fast, discreet and generally cheaper than voice calls. Of course messaging has limitations in terms of number of characters that can be used in a single message.
These messages are sent from native devices such as mobile phones and also through desktop computers.
SMS solutions comprises of number of technologies and tools. This includes bulk SMS, short code, long code etc. All these gateways are used for interactive services, typically called
SMS Information System.
So what is the system all about?
Imagine a situation, where a visitor, in a new city needs information regarding hotels, restaurants, weather etc. This visitor can simply use his smart phone and dial the short code number of the service provider with the relevant keyword to fetch the desired knowledge. Once the information seeker sends the request, he/she immediately receives a message from the service provider with all the required data.
Yet another example is a coaching class, who send regular alerts to students. Housewives, individuals and other entities all use this information system to know more about a product or service. This system provides immediate information to the queries sent by information seekers. It is also used for various other tasks such as contests, scratch and send SMS, polls etc.
Service oriented companies send regular alerts to their engineers, employees and customers for the latest updates on complaints resolved and received. This system is fast, reliable and efficient; catering to a myriad of businesses, tasks and end users.
Short code, long code, SMS gateway together provides an innovative, trendy and an affordable information system.
Polls are great tools that allow people participation. In simple terms it means allowing customers, fans, students and television viewers a chance to convey their feelings, likes, dislikes on a particular subject, contest or issue.
To
Create SMS Poll advertisers typically choose a topic relevant to their product or service. Once the question is framed, the next step is to create various responses. The number of options that an advertiser provides depends on the nature of the poll question. This poll can be customized in terms of colors and effects. The poll can then be uploaded on a website, blog and intranet; if it is an internal voting exercise.
Once the poll is set up, users typically use SMS feature to convey their feelings. The voting is updated in real time providing the trend or the answer to the poll question.
Mentioned below are some of the application areas.
1. Feedback or response to a poll.
2. Market research and polling trend in elections.
3. Auctions and garage sales.
4. Public voting towards social issues.
by: Srinivas Sakhare
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