Consumers all over the world have come to rely on their mobile phone as an essential communications tool. They personalize it, take it everywhere they go, and many cannot imagine living without it.
According to Aberdeen Group's research done in 2006, with over 1 billion SMS exchanged per month worldwide, 81% of enterprises surveyed identified SMS as key to satisfying customer needs.
Forrester Research has also shown that SMS is one of the most responsive marketing communications mediums, with 5 times better response rates than direct marketing.
According to the Mobile Marketing Association, by 2008, 89% of companies will use text and multimedia messaging to reach their audiences, with nearly one third planning to spend more than 10% percent of their marketing budgets on advertising in the text sms marketing medium. Text SMS Mobile Cell Phone Marketing is a low cost way for small business to advertise. Business can implement opt in text messaging services and coupons with their loyal customers. Local restaurants text message the day's special to nearby lunch patrons. The cost of text sms marketing is fairly low.
As cell phones with video capability become more prevalent, expect more rich media cell phone marketing options. The future of direct marketing is already in your customers hands.
The following features of SMS turn a well-planned mobile marketing campaign into a powerful tool:
1 SMS messages can be sent and read at any time.
2 SMS messages can be sent to an offline mobile phone.
3 SMS messaging is not intrusive.
4 100% of GSM mobile phones support SMS messages.
5 SMS messages are capable of carrying binary data besides text (e.g. ringtones and logos).
6 Two-way SMS allows customers to reply to messages.