Sms Marketing/bulk Mobile Marketing

According to the International Telecommunication Union

, the number of people in the world with cellular phones will top 5 billion this year. The population of the world is roughly 6.5 to 7 billion. Clearly, cell phones have rapidly become a worldwide phenomenon. This calculates to huge potential for marketers, considering that most phones also include SMS capabilities. SMS marketing is a hot, new tool for engaging with prospective customers. Like cell phones, bulk mobile marketing is becoming more popular as it is a fast and effective way for businesses to advertise their services.

So what makes SMS marketing different from email marketing? And what is it exactly that makes mobile marketing effective?

First, people are almost always in possession of their mobile phones. For marketers, this means that messages are received and read almost instantaneously. Time-sensitive messages are delivered without stress, and messages are almost certainly received. Recipients can also pass along messages to friends or family. For example, if you send a coupon code to certain customers they then have the option of forwarding along the savings to their contacts. Similarly, most people tend to read every text message they receive. It is easy to simply delete an email based on its subject line or sender, but SMS messages are inherently shorter and easier to read in their entirety. While the message may ultimately be deleted, chances are that the recipient will first read the message and then decide what to do.

SMS marketing is also more personal than email or other forms of marketing. Customers have the option of responding to the text, so they can more easily offer feedback. This builds the business-customer relationship which leads to company loyalty. Messages may also be personalized by location, gender or whichever characteristics you choose. Engage potential customers by appealing to their interests and send them relevant information.

Another advantage of bulk sms marketing is the ease with which it can integrated into previously existing campaigns. Text messages are a necessary part of a successful campaign, but bulk SMS marketing isn't time-consuming or difficult to manage. Messages may only be 160 characters, but used the right way, these short messages are hugely beneficial.

This rapidly expanding marketing channel is powerful, sophisticated, interactive and highly personal. Include SMS marketing in your marketing campaign to see results.

by: Kyle Rosson

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