The internet era has brought a drastic change in the whole world
. The marketing sector has witnessed a plethora of achievements after the coming of the internet age. There are marketing techniques which are devised to reach a large mass in the shortest time period. After the arrival of internet, online marketing is booming by each passing day.
Email marketing is an important tool which has taken the standards of marketing to new heights. Through emails you can communicate in an effective and an instant way. Promoting products, new launches and many other business oriented news can be easily delivered to the target addresses.
The sending and receiving technology in the email marketing is based on a technology called SMTP. Many companies dealing with email marketing prefer their own SMTP server address. This helps in smooth functioning of the business.
Process involved in sending and receiving of emails:
When one sends an email to a specific email id, the SMPTP gets linked to the server of the recipient and as soon as a positive signal is received from both the ends that is the sender and the receiver, the message is delivered. The whole process takes just a few seconds and is completed within blink of eyes.
When the connection is not properly established between the two servers, the message is undelivered. This may happen due to many reasons, it may be because the email id of the recipient is wrong or some other reasons.
This service helps you in getting connected to your recipients globally. This has plenty of advantages over the old mailing services. Some of the benefits of global SMTP servers are listed below:
Bulk mails can be sent to the destined address.
Globally situated protocols can be delivered with thousands of mails with help of SMTP servers.
This facility can receive mails from the servers and also identify the domains to which mail is to be sent.
All the mails are delivered following the address.
The configuration is verified before sending the mails and also permits the network service with a message.
All the performances are kept track of and if there is a failure or an error in the task, a message about the failure is sent.
The email account of the user is protected.
The SMTP technology has made the email marketing a success and the failings of bulk messages are no more in the scene now. Therefore, SMTP servers are the best tool for the success of any online marketing company.