So How Did Acura Do In 2009

Honda's luxury offspring, Acura, has been busy revamping vehicles since the beginning

of the new millennium, using modern design, heavy on technological gadgets, yet maintaining a lower price tag in comparison to other vehicles in the luxury class. So how did Acura do in 2009?

Acura released two redesigned models in 2009, the TL and TSX, and updated the RL mid-year. The TL continues to be Acura's top selling vehicle, selling 33,620 in 2009, though down from 48,766, in 2008. It received excellent reviews for performance, but the critics have mixed feelings on the design style, thanks to a beak-like front end. The redesign includes a more powerful 3.5-liter V6 engine, lighter steering and larger interior.

The TSX, while also increasing its size over previous years, is the smallest vehicle Acura offers. Sales decreases from 2008 to 2009 were less than with the TL, from 31,998 to 28,650 for the year, but with increasing sales on a month-to-month basis. With a good safety rating across the board, increased torque and power distribution and many luxury features, the TSX was a finalist in Motor Trend's Car of the Year Award.

While the MDX luxury SUV and the RDX crossover sales are holding strong, with new upgrades and facelifts, the Acura RL, produces the softest numbers. With the TL gaining more power and features, it is undermining the flagship model's relevance, though a complete makeover is coming by 2011.

Following the sales in the auto industry as a whole, each model has had falling production numbers over the last several years and stocks fell in 2009, but the Acura continues to remain competitive. With the release of the 2010 wide-shouldered ZDX, a 4-door coupe, and the upgraded engine in the TSX for the 2010 models, Acura is hoping to reverse the trend.

by: RW Tanner

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