Social bookmarking sites allow you to create and save links pointing back to your website
. Exposure is vital to any web resource and social bookmarking helps you attain just that. Bookmarking makes it easy for people to find your resource and share it with others as well because besides the tag, you will be providing a title and description as well. There are many bookmarking sites available but not all provide the same results.
Bookmarking enables easier indexing of the pages of your site. So you must choose to bookmark the pages that are most important to your customers. Your site gains more back links as well and this increases your page rank. Natural links that you attain are beneficial as your site gets linked to other sites with credibility and page rank. As traffic inflow increases, your site is bound to get bookmarked by more users and this further enhances the traffic inflow to your site.
There are two types of link possibilities in bookmarking sites, do follow and no follow. Do follow links are the links that search engines classify as a back link to your site and they influence page rank. No follow links, are not identified as back links by search engines and hence they are of no influence to rankings. Hence you should be looking at bookmarking sites that allow do follow linking so as to boost your rankings.
In general bookmarking can prove to be an excellent instrument in link building and publicity if you know how to make effective use of it. The key lies in choosing the most appropriate categories based on your keywords, and choosing the best bookmarking sites available for your niche.