Social Marketing on Facebook
Social Marketing on Facebook
Social Marketing on Facebook
The search engine, Bing, has now allied itself with Facebook in the form of a novel function. Whenever someone logged on to their Facebook account searches something on Bing, there may be listings with their friends faces below them. Those friends have 'liked' a specific search result on Bing. This provides a searcher with potential references to contractors as well as personal reviews of products and services.
Setting up ads isn't the only way to use the power of Facebook. If you want to increase visibility and brand your company or yourself, it's highly recommended that you create a Facebook Fan Page. This is fairly easy to accomplish. You can buy one or create it yourself.
I said earlier that Facebook is the largest website on earth currently. Which means the possibilities is pretty boundless in terms of what you can do. With so much traffic hitting their walls, they even have Google shaking in their digital boots. A pretty powerful thing to do by the way.
You are out there. All of your profiles; your blog, your Facebook page, your twitter stream or your LinkedIn profile, they all demonstrate that you are out there talking to people, providing value, and answering questions. Social proof, there it is, right there for everyone to see as soon as they hit one of your particular profiles.
Versus something like interruption marketing, conversational just happens naturally. A good example is that you own a blogging service, an internet marketer you connected with begins asking you about blogging. This is the perfect time to talk to them about what you do offer, or maybe you have an affiliate link to a blog service company that can help them out.
For example I am a keen martial artist and often come across other network marketers with martial arts interests by looking at their information about them; by doing this I can add them as a friend but also send them a personal message saying something like "Hi name, I hope you don't mind the Facebook add. I came across you in the internet marketing UK group. I see we have similar interests in marketing and martial arts."
One very effective way of making people click on your link that is at the end of your blog is to make your blog more exciting by posing a question towards the end with a link back to your post. Instead of a link title, the idea of a question will get more people excited because of the engaging manner that is placed and it gives the idea that the reader will get something out of clicking the link where the question is directed to.
There are very few social media experts right now who know anything about location based marketing and there is a real opportunity for forward thinking social media marketers to become experts in this new field before it becomes saturated.
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