Social Media Can Be So Annoying

Social Media Can Be So Annoying

Social Media Can Be So Annoying

You've probably heard by now that you need to use social media as a channel for your professional brand marketing or your company's brand marketing strategy (especially if you've been reading our blogs). Most people are either taking advantage of this channel, or they are overwhelmed by integrating social media into your marketing strategy or they don't see the point of getting involved. For those of you who find social media to be seemingly pointless for your professional brand or just plain annoying to deal with, this blog post is for you.

You can and should use social media as part of your marketing strategy. What you should not do with social media is anything and everything that bothers you personally about social media. If you don't like it, chances are your business associates and clients don't either. So here are a few tips for you when you decide to take the leap:

Spell check! There is nothing quite as aggravating and confusing to those in social media as serious grammatical errors. Nobody is perfect but, unless you are 13 (and even most 13 year-olds don't make this mistake), You should always double check before you post even the most casual of comments or updates.

Don't just talk; Listen! Nobody in the real world wants to hear anyone else talk about nothing but themselves. So make sure you don't make that mistake in social media. Talk about other experts in a positive way; engage others in conversation about their interests, concerns or problems and whatever you do; don't use your Twitter or Facebook to post nothing but links to your website or blogs!

Don't plagiarize; Give credit where credit is due. Whether you are quoting someone in a tweet or referencing their research in a blog post, let your readers, friends and followers know who should get credit for this spark of genius.

Stop Whining. This goes back to only talking about yourself. But really; don't whine. Don't constantly criticize others in your industry. And whatever you do; refrain from posting slander about your boss or company online. Remember, you attract more bees with honey than you do with vinegar.

Last, but not least, give it a little personality. Remember the previous rules and tone down your personality if it is a little inappropriate for your audience. For the most part you should be able to be yourself. Your clients, followers and friends don't want to talk to a robot. They want someone who relates to them in one way or another. As the Genie from Aladdin once said, "Be Yourself!"

Now you know what not to do, start focusing on what you should do next. Start a conversation with someone. Find some interesting individuals to follow on Twitter. Give it a try and keep on going.

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