Social Media - Learn the 7 Necessary Ingredients For a Successful Social Media Marketing Campaign

Social Media - Learn the 7 Necessary Ingredients For a Successful Social Media Marketing Campaign

Social Media is any online network where people can connect and communicate with each other. Social Media Marketing is the act of leveraging the Social Media platforms to promote a product or a service in order to increase your visibility and credibility and ultimately increase your sales. These are 7 of the most important ingredients for a successful Social Media Marketing campaign.

Ingredient #1 the first requirement for a successful Social Media marketing campaign is a blog; preferably a WordPress self hosted blog. Your blog is the center of all your online activity so it's important to have one that integrates well with all the other social networks. There are other blogging platforms, but none that give you the flexibility and reach of a WordPress blog.

Ingredient #2 Next you need an Opt-in box on your blog. It needs to be at the top right or left in the sidebar so it is highly visible. This is how you will build your list so you need a valuable freebie to encourage people to opt-in and give you their email address. The freebie should be something so good you could have sold it.

Ingredient #3 You need an autoresponder program that attaches to your Opt-in box. This is a monthly service that stores all your collected email addresses and allows you to keep in touch with your list. You will use it to send out regular emails or broadcasts. If you have products to sell (or plan to in the future) you will need a way to transfer funds and that is the primary purpose for a shopping cart. Shopping Carts also have an autoresponder component so it's simplest to begin with the shopping cart from the beginning.

Ingredient #4 you need accounts in as many social networks as you have time for. Twitter, Facebook, LinkedIn and You Tube are the most popular right now but that can change at any time so it's important to keep up with the trends. You need a regular profile page on Facebook and a Fan page which allows advertising. Video is growing at and incredible speed so get involved with You Tube as soon as possible. Another useful account is Friend Feed which is a collection of all your social networking sites in one place.

Ingredient #5 You also need links on your Blog back to your social networking sites. Part of the reason Social Media Marketing works so well is it creates massive visibility for you and your products or services. Your blog is the center and your social networks are connected to the blog by those links.

Ingredient #6You need to join the social bookmarking sites such as Delicious, Digg, Diigo and Technorati. Whenever you find something useful online you can bookmark it for others to see and this in turn increases your visibility. Soon people will realize how often you bookmark sites in your niche with valuable content which will increase your credibility.

Ingredient #7 Finally get an account at Ezine Articles and submit articles 2-3 times a week in your niche. They have over 15 million unique users a month and you will be amazed at how much traffic those articles can send to your blog. Ezine Articles also has an application that will create a feed of your articles to a widget on your sidebar.

Would you like to learn more ways to use Social Media to increase your visibility and gain credibility online? I invite you t

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