Social Media Marketing Direct Path to Heaven

Launched a new website? Is your present website lagging behind your competitors'

? Ever wondered where you could begin recuperating your website and the deepening chasm of traffic you have fallen into? All these questions point towards one throbbing headache known as the loss of traffic for a website. No traffic means no business for your website, and that is the sole purpose of your website online reputation management. Isn't it? If not then you might be among the fewest few performing social service online. But these cases are very difficult to come across and your focus remains on increasing the traffic. But before you start preparing strategies, it would be better to know the source of all your website traffic.

Ever since the dawn of the 21st century, search engines like Google and yahoo search have contributed the maximum share towards directing traffic towards websites. It was an age when social networking was more or less unheard of and social media was at a very nascent stage. Search engine optimization still growing and terms like PPC and Organic search were being formed. Since then we have come a long way. Google analytics, a tool provided by Google helps keep track of moment by moment activity on your website. Where the traffic comes from, how long does a visitor stay on your website, average time spent by users, the bounce rate, and what not! A comprehensive analysis of your website traffic is displayed on this tool. But within the last 2 years or so, the situation has changed drastically.

As is with the nature of technology, evolution remains the key. Social networking has enveloped the time we spend on the internet, how we interact online and how brands are promoted online. Users these days find a much more informative, engaging, interactive and interesting option of finding information about something they need or desire to get information about Social media. Brands too are realizing this fact quickly and the traditional ways of garnering web traffic are getting replaced by the conventional methods. What this means is that whereas previously brands and websites concentrated on getting traffic majorly from Search engines or referrals or other sources, have suddenly discovered the vast potential of having a social media presence of a brand.

A quick analysis on Google Analytics would show that the balance is slowly shifting towards social media with respect to getting traffic. This is done through brand profiles, fan pages, groups and communities on social platforms like FaceBook, Twitter, LinkedIn and to an extent Orkut. Keeping in mind that users too these days prefer to logon to FaceBook, seek the information they are interested in, get immediate feedback on the same and are given the best possible options by the people they trust or build trust in. No wonder the market is abuzz with rumors of Google foraying into the social networking space!

Users interact directly with the brands on such platforms and are directed to the respective websites of the brands which they like or would do business with. Such is the impact of these social networking websites that websites are actually bypassing the usual route of getting top ranks on the search engines through taxing exercises like SEO and PPC, and are opting for the much simpler yet highly innovative and engaging mediums of Facebook and Twitter. Just create a Fanpage for your brand on a website like FaceBook or create well-targeted ads on the same to get quicker responses from the users. An amazing breakthrough indeed.

No wonder its not surprising that for brands the world over, these social networking websites are no less than the pathways to heaven.

Social Media Marketing Direct Path to Heaven

By: John MichelCane

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