Social Media Marketing - Facebook Fan Page - What Kind of Posts Do I Put There?
Social Media Marketing - Facebook Fan Page - What Kind of Posts Do I Put There
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Your Facebook Page is where you will send people who are interested in your product or service. Facebook does not allow us to sell from our personal profile, but you can sell from a Facebook Page.
Now that you decided you want one, and have created it you are looking at a blank Facebook wall wondering what the heck to post there???
Think of your Page as the place where you can engage people who are interested in what you have to offer, a place to interact with them and have them interact with like minded people. Plus you can find out what it is they are looking for.
You want to post "How To" information. This can be done using articles, notes, email, and video or by any other means you can think of. An example would be the little 2 -3 minute videos I post on how to do some little tasks in Facebook. I decide on the topics for these videos based on questions and comments from clients, customers and friends. Plus what ever I have a challenge finding or have to go searching for myself I have found to be a great topic for a "how to" video.
You can also demonstration how to do something. Remember to keep it short and sweet. To begin with use a tool or method that you are comfortable with and then expand your comfort zone. If right now you are just comfortable posting links to the demonstrations of other, that's OK, BUT start thinking about what you would put in a video. Start thinking about how you would do something differently.
Remember to engage with your friends yourself! People like to be acknowledged, respond to their posts, comments and questions. Your fans are looking for proof that you care, Facebook makes this so very easy to do. Be consistent, interact & engage as much as you can. BUT if you can only be on Facebook once or twice a week that's OK too, just be consistent. If you are "gone" for long periods of time your friends and fans will be "gone" too.
Provide links to great information that you find as you are surfing the net. If you find interesting information about your niche it is very likely your friends and fans will find it interesting too. In many cases you will have found much better resources for your niche, share those. This can also take the pressure off of you having to constantly create new content.
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Social Media Marketing - Facebook Fan Page - What Kind of Posts Do I Put There? Anaheim