Face Book and My Space are also having phenomenal growth
. Experts feel that social media will grow even more popular in the coming years from 2010 onwards and that is the current social media marketing trend.
One of the notable features in the marketing trends is that the social media has started looking less social in the recent years. Groups, niches, and lists are becoming popular and that makes the media something exclusive instead of the generalized ones as in the past. It is no more all inclusive as it was in the past. For instance; everyone cannot fit in to the newly inducted Twitter lists. Users also are becoming more secretive than the past. Though in reality the trend may not be less social, they certainly seem to be making the social media marketing endeavor difficult than it was earlier.
Few large enterprises have taken social media use beyond the one-off marketing as well as the communication initiatives. Many of the enterprises provide support for the buyers on the Twitter using custom built systems for keeping track of the users. This certainly indicates the trend that would be coming up in future. Slowly but steadily companies online are trying uncover cost saving methods and to serve the customers more effectively using the leveraging of social media methodologies.
Today and the trend are likely to continue for some more years in the future, social media marketing has become serious concern for enterprises big or small. Competition online is as fierce as in the localized and zonal market. That is why many enterprises are introducing reward systems promoting higher participation using the push system that constantly reminds the viewer that he or she is just a step away from getting the coveted rewards.