Social Media Marketing Trends and Information

Social Media Marketing Trends and Information

When social media burst onto the scene a few years ago, no one knew what it was, or how to use it. Certainly reputable businesses wouldn't give it a second thought as far as marketing or actually joining was concerned.

Today though, social media has taken the world by storm and more and more businesses are jumping on the band wagon. You'd be hard pressed to find a major business without a Facebook or Twitter account. Everyone from Comcast to AT&T to JCPenney has social media accounts.

In fact, JCPenney took social media marketing to a whole new level by opening a Facebook store. They were the first business to allow Facebook users to buy merchandise from their store without ever leaving Facebook. The store is very comprehensive and win-win for Facebook (because shoppers never leave the site), JCPenney (because they've capitalized on Facebook's success), and users (because it streamlines the online shopping process).

Social Media and Your Business

So, what do the trends in social media marketing mean for you and your online business? It means you better start a social media account or two if you want your business to stay competitive. People of all ages have started participating in social media. Grandparents join so they can see pictures of their grandkids, kids join to keep in touch with their friends, and everyone in between joins to see what their friends from high school are up to or to just stay in touch with family and friends across the world.

Facebook alone is expected to have over a billion users by the summer of 2011. That's one billion people that you could be reaching with your brand name one billion people your competitor will reach out to if you don't.

Even search engines have started joining the social media craze, and have added real time results to their indexes. That provides users with the most up to date information on the businesses they're searching. This latest development provides your business with another opportunity to get clicked on, and another opportunity to be ranked higher in a search index.

Social media has also provided users with an outlet to complain about particularly terrible businesses. Take Comcast for example. There are hundreds, maybe thousands of daily complaints about Comcast via social media outlets. So, Comcast responded by creating the Twitter account Comcastcares. It's built to track negative tweets and respond to them. It gives Comcast total control of their brand name, control that your business can and should have as well.

It can also provide your business with a way to reach out exclusively to your clients. Offering deals, coupons and special offers exclusively through social media will help increase the number of followers you have as well as get people involved with your business, which will only increase your productivity in the immediate future.

Understanding social media trends and what they mean for your company can be tricky business. Optimum7 can help you launch a social media campaign that will contribute to your business's success. Contact us today to get started.

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