Social Media Marketing Vs. Telemarketing

Because of this, there are Singapore companies who instead prefer to usetelemarketing servicesto findbusiness leads

. The direct approach of atelemarketing call centerto connect withbusiness leadsin acalling listoffers immediate results, compared to online marketing channels such as social media marketing or even the more tested email marketing. The metrics oftelemarketingare much more matter-of-fact,professional telemarketersimmediately know if their is a chance of ROI when a business lead agrees to listen, and the percentage increases once the business lead approves of an appointment. In contrast to using social media marketing forlead generation, asalesagent may be successfully engagingbusiness leadsthrough discussions online, but most of the time thesebusiness leadssimply wish to make their point known, and would immediately shy away at the faintest hint of asaleseffort. Though the chance to convert thesebusiness leadsis not necessarily lost in the initial pitch, the conversion process using only social media usually takes a long time to complete.

Which then should be the best marketing channel to use forbusiness lead generation? Thoughtelemarketing servicesappear to be more beneficial, the best strategy should be a complement of the two. Use online content marketing strategies to attractbusiness leadsand introduce yourself in the initial phase; once you have acquired information for yourtelemarketing list, use a more direct approach such astelemarketingto take advantage of thehot leads; the rest should be contacted again through email marketing or a social media update, usingdata verification servicesto ensure that the contact information remain up to date; once they becomesalesready, use adirect marketingapproach once again. Thesalesprocess should be repeated as such, and the metric should always be the amount ofbusiness sales leadsconverted.

by: Jayden Chu

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