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Social Media Outlets 101

Social Media Marketing is a fairly new technique of marketing your goods or services in a highly personalized way

. The ability to deliver information to your customers, fans or followers is very easy to do; it just takes a little know how and creativity.

Facebook for Social Media Marketing

Facebook is one of the most robust tools in the social landscape. Facebook currently reports that it has over 500 million active users and 50% of those users log into their accounts on any given day. Users of Facebook communicate using status updates that may contain text, links, videos and/or pictures.

It's your business" goal to get as many fans to like your Facebook page. Once a user becomes a fan of your page, anything you post on your wall as a status update shows up on the users page in their news feed.


The average user has 130 friends. Depending on your fans" settings, the things you post as a status update will also be visible to your fans" friends. Suppose you had 500 fans on your Facebook account"if you post a status update, you will directly target 500 users that already like your product and/or services AND have the potential to reach 65,000 people, all with just a few keystrokes.

Twitter for Social Media Marketing

Twitter is definitely newer than Facebook, but it is gaining ground in popularity. All that's required to "tweet" is an active Twitter account and the ability to get your message across in 140 characters or less. There is a search tool built into twitter to allow users to find people or businesses that they are interested in following.

If you choose, there are tools you can use to post updates automatically. That in itself takes a lot of thought out of having to log in every day, when you would rather focus on your business at hand. Knowing how your business ebbs and flows could be integral in timing appropriate tweets to generate activity when you need it the most.

You Tube for Social Media

You Tube is probably the most time consuming of the three social media streams listed here, but it can have the greatest single increase in site traffic than the others. Does the term "viral" mean anything to you?

Chances are that your video might not go viral but to the everyday visitor that comes to your site. An interesting video can keep a viewer"'s attention for that much longer. In the Internet marketing world, longer visits to your site generally translates to more business.

As the title suggests, this is just an introduction to social media outlets. Contact us to help you come up with a marketing plan for your business that will attract new customers from within the millions of technology-savvy users out there.

by: Damian Bond
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Social Media Outlets 101 Anaheim