Social Media Problems

Social media is one way of marketing your business and is said to be a good way of driving traffic to your site

. Despite the fact that it is said to be an effective way of driving targeted traffic it has some problems as the saying that says everything has it own positive and negative effects. In this article we are going to look at social media problems that can hinder effective marketing strategies.

Social media networking requires the marketer to be confident Every successful business requires confidence when participation or when giving speech. When a marketer is participating he must show leadership and conviction quality that most advertisers lack and this act like a hindrance block as they may not be able to express themselves well. A good expression and a confident marketer can be able to persuade clients to buy their product or services.

Most marketers failures to understand social media and all that they do is social while they themselves are supposed to be part of social. Research shows that most business sales in fact over 90 % buyers come from people who read blogs or participate in social media. Marketers are supposed to make social media as part of their daily necessity if at all they want to increase sales in their business.

Using social media can at times be discouraging as when you put update about your business some people regards it as scam while other post negative feedback that may even be abusive and when others see those comment they lack interest on that product.

It is true that social networking site have great effects on bring traffic to your site but this doesnt mean that the greater the traffic or the more followers that you have the more sales. This may be vice versa and you may need to be more patient as it may take long before you see sales results.

When using social media for marketing marketers are exposed to more risk of dealing with spammers, flamers and freaks. This is a great risk as social media users may not believe on marketers products due to spam. For you to be effective and achieve your goals when using social media you need to ignore those spammers and what they do.

Once you have decide to use social media to market your business there may be a lot of Platform pressure of creating more social media sites such as blog, YouTube, LinkedIn or Twitter account. This maybe a lot of pressure if you do not have enough time to create all these account on the other hand it is an advantage as you will be able to reach many people and increase visibility of your product or business.

When using social media to market your business, it is important that you use all form of communication. This will help you to reach all your targeted audience. Some communication forms include putting updates, videos, pictures of the products and even posting blogs.

by: katesussy

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