Social Media Strategies & Viral Marketing Secrets of Reality TV
Social Media Strategies & Viral Marketing Secrets of Reality TV
Social Media Strategies & Viral Marketing Secrets of Reality TV
By Mason Duchatschek
How would you feel about meeting one of your favorite reality show TV stars? With all the choices out there its hard to find at least one reality show that hasnt caught your attention. Over the years, its likely that youve been able to enjoy watching a series like the Celebrity Apprentice, The Ultimate Fighter, Real Housewives, or MTVs classic, The Real World.
I admit to being a fan of the popular show Survivor. Ive loved it since the first season and find it so interesting to watch the dynamics of social interaction, that I can hardly stand it. Its my vice.
Within a few weeks of the conclusion of Season 18 of Survivor Tocatins, I was having some dinner with a friend of mine in Springfield, Missouri. Our table was outside, on the sidewalk, and we were at a little bar and grill downtown called Trolleys. Coincidentally, it was owned by another reality TV star, Aaron Buerge from the show The Bachelor.
I asked my friend, (who also happened to be a Survivor fan) if he thought the guy coming toward us (walking down the sidewalk), looked like the guy from Survivor they called Coach. And, he said yes. It made sense, because, Coachs real job was as a soccer coach at Southwest Baptist University, which was only about 30 miles away.
Coach and his friend stood there for a moment looking for a table, so we stood up, introduced ourselves, and offered to share our table. We also offered to buy the drinks, if Coach was willing to share Survivor stories. He agreed, and we hung out for about an hour. We talked about the other players of Survivor, the living conditions, his real life, the editing, and all kinds of other things. He was really cool, incredibly interesting, and genuinely a very nice person.
I had never spoken to Coach before that evening, yet I REALLY felt like I knew him and had for a long time. Even though I was a complete stranger to him, he seemed like one of my best friends. If not, why else would I have offered to share a table and buy drinks?
Heres the point: When you see people on TV or web video, it is easy to get a feel for them and develop a level of comfort with who they are and what theyre about. It happens very easily and quickly. Theres no doubt that you have feelings for or about plenty of people youve never met, whether its politicians, athletes, actors, or musicians.
When it comes to building your professional credibility and getting followers, friends and fans both online and off, its hard to beat the power of using internet video. If you havent started using web video for more than just YouTube marketing, then let me encourage you to embrace the idea. Consider using online video marketing as part of your website marketing strategy, email marketing campaigns, mobile marketing campaigns, Internet branding and social media marketing tools as well.
Give as many people as possible the opportunity to know you and find out what youre about. Viral marketing becomes possible. Your ideas become accessible 24 hours a day all over the world to anyone with a computer or mobile device with Internet access.
When you make good videos and do so often, prospects will want to become your customers. When people feel like they already know you, like you, and respect your expertise, then growing your business can become much easier and happen much faster.
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