Social Networking Using Corporate Intranet Interface

Social networking has been both good and bad

Social networking has been both good and bad. However, it is evolving like nothing else and the verdict is yet to be passed weather it will survive or eventually fail. Personal preferences all over the world suggest that they can never fail and with the huge number of people participating, the end result could be far more amusing than we could have ever imagined. Bigger concepts have failed in the internet, but social networking at least has provided with a solution for interesting and easy to use communication too and idea sharing interfaces. A corporate intranet too may benefit if social networking is put into place within the infrastructure.

It will be surprising to learn the number of professionals being busy on social networks while they are working. There are many things that social networks can feed a user with. Frequent updates, shares, documentation, advertisement, building profiles, are only a few of the many tools that they provide with. Wouldnt it be interesting if business could be conducted through Facebook chats? I bet it would have, but it however will need a bit of professional look. Thus a company may rightly incorporate a social networking platform within their intranet domain. Updates and information here travel virally and there will be less necessity to take care of each individual requirement.

The benefits of a corporate intranet system as social networking

All the employees can be really engages and this will also provide a better tool to conduct surveys and start other brainstorming sessions. Manpower is the most essential resource for a company and you may never know whose idea may bring about an amazing change in the company. The HR department will be able to function better as it will have adequate knowledge about employee desires and making the site successful on a long term basis.

A common standard of understanding may be provided across all organizational units and this eases the process of general meetings.

Social networking is always user friendly. The idea itself is to integrate the tools that will be comprehendible to the basic user. The priority is being able to search information the fastest way and thus a general limit of a page being of 64 KB.

Measuring the success of a corporate intranet platform is governed by a set of three variables, also known as KPIs. This is crucial for justifying its presence and the budget that goes into it. The most popular tools are log analysis, online/offline surveys, focus groups, helpdesk calls and feedback emails. ROI or return on investment is also a vital tool to measure the performance of intranet social networking.

Social networks will also be an effective tool to promote campaigns and it is always made sure that each user gets notified and involved. In the real world, social platforms have been a vital tool for marketing and have overtaken all other systems of it.

While all this is guaranteed, a company must make sure that increase in personalization should be subsequently followed by increase in the level of security.

by: Charles Funkel

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