An article on Social Media Today, talks about the relevance of social science and its relation with Social Media
. Social Science as we know is the study of society and relationships. We are all born into a society and are constantly communicating to people around us. The need to interact and communicate is what keeps a society/community well bound.
Similarly, Social Media is all about communicating and engaging with customers across channels online. With the rise of Facebook and Twitter, networking is just a click away. Brands need to engage with customers in a way that allows people to share and exchange information. Social Media is all about gaining visibility through developing human relationships. Posting content or talking to your customers increases loyalty and helps you win new customers in the process. This creates credibility and trust.
It's important to have friends, to share knowledge and information, to network and make life a bit easier. The same applies when it comes to virtual friends. It's great to see that you got a whole lot of friends out there. (The average number of friends a person has on Facebook is 150.) It overwhelms us when we get so many friend requests, likes and comments. There is a transformation taking place, we are a whole new personality. We love talking to friends via a wall and through pokes. It keeps us going. Social Media is changing the way we maintain relationships.
What we do in life is replicated online. Take for instance, LinkedIn- the fastest growing PNS. We all want to be recognized for our work and our skills and talent. LinkedIn recommendations is a great way to get noticed for the right reasons. Twitter allows us to share information to a whole lot of people with similar interests.
There many such examples of online activity that is closely related to 'social science'. Social Science is the way forward in Social Media.