Social Search And How It Is Shaping Seo

The use of social networks is on the rise and SEO companies now have to take into

account factors that reflect this when working on a sites Search Engine Optimization. Although the links on these sites are usually nofollow and so gain little SEO value as backlinks, it is a growing trend and arguable the next logical step for search engines to include results from the social network sites themselves. Microsofts search engine, Bing can be used to return the Likes of Facebook friends and Google includes Twitter updates in its search results.

Social Search and SEO

One of the factors that is shaping SEO more and more is social searches that include the potential of countless additional pages from sites like Facebook and Twitter within results of a search. This means that while adding a link to your website on a social network might not bring a lot of direct SEO benefit, if it gets popular on Twitter, Facebook or other sites then that link itself could do well in searches, inevitably bringing visitors to your site.

This is having a huge impact on how SEO services are provided as it means search results are more and more being tailored to an individuals social footprint, meaning SEO companies now have to adopt new strategies to meet the needs of their clients.

SEO Companies Coping with the Changes

Although it is true to say that social search is playing its part shaping the business practices of SEO Company, most will not be too concerned about it. The industry is still very much in its infancy and has been around for less than two decades. In that time, the technology has continued to change considerably and continuously so flexibility is what the search engine optimization industry was built on.

Although social search and other new and future innovation will change how SEO Services providers do their job, the basics and the main aims stay the same. Getting their clients at the top of searches is the goal, whether that is through traditional search methods, paid searches or social searches.

However today, SEO service providers have adapted to do so much more than this and often take reasonability for aspects of their clients business such as, their online reputation and maintaining their social presence. Although, social searches are playing a major role in shaping the world of search engine optimization, its only as a part of the seemingly never ending changes and challenges the SEO industry thrives on.

by: Sakkun Tickoo

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